Home»Dictionary»No-Follow Link

No-Follow Link

What is a No-Follow Link?

A no-follow link is a link that does not increase page rank or help page placement in the SERP. The main purpose of a nofollow link is to prevent a website from passing search engine authority to a different webpage. To avoid any connection to spam content or violation of webmaster rules, search engine crawlers are prompted to not follow or “pass credit.” No-follow attributes are identified by major search engines (i.e.: Google, Yahoo, Bing, etc.). No-follow elements help reduce spam.

  • Download the eBook

    Top 10 Online Marketing Trends for 2017

    Where are you spending your marketing budget in 2017? It’s that time again to budget for the coming marketing year. Have you made all the right choices? Download the new eBook “Top 10 Online Marketing Trends for 2017” and compare your plan against what the rest of the industry is doing.
    Download the eBook