Middle of the Funnel
What is the Middle of the Funnel?
The Middle of the Funnel (MOFU) is the “validation” stage of the online buying process, and a result of responses to web marketing. It is preceded by the top of the funnel (product/service comparison stage) and followed by the bottom of the funnel (purchasing stage).
The Middle of the Funnel assists the prospective lead by providing more information (i.e.: case studies, product brochures, etc.) so they can make a buying decision. It includes anything that shows your business/product/service provides the solution to their needs.