Micro Moments

What are micro-moments?

Micro moments is the term coined by Google to represent the many real-time, intent-driven interactions, each of which represents a critical opportunity for brands to shape consumers’ decisions. A Micro-moment can be considered as one of the many, short moments when people want help informing their choices or making decisions, and thus are very open to the influence of brands. Google calls these the I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy moments where customer decisions are made and preferences are shaped.