What is a Meme?

A meme (pronounced, “meem”), as it applies to Internet marketing, is “a humorous image, video, blog, etc. that is posted and then copied many times and spread rapidly by Internet users.” Memes are creative, identifiable and relatable, familiar / trending, funny, and shareable. Inbound marketers understand that content is supremely important and memes that “go viral” are some of the best marketing tools. Effective memes are the right image posted at the right time that reflect the business’ and company’s brands.