What is Marketing Automation?
Marketing automation refers to the use of marketing software to prioritize, streamline, and execute marketing tasks necessary to drive traffic to the website, convert the visitors into leads, and convert those leads into customers. Marketing automation essentially impacts the conversion and closure stages of the process. It allows leads to be nurtured and only specifically-targeted personalized messages be delivered. Market automation aids efficiency and helps generate more effective marketing campaigns so revenue goals may be realized more quickly. It saves time without compromising the content.