What is Lead Nurturing?
Lead nurturing, also referred to as “drip marketing,” is a marketing strategy focused on building customer relationships and developing communications over multiple channels such as email, social media, text messages, etc. It employs techniques intended to bridge the gap between initial visitor interaction and actual the purchase. Lead nurturing attempts to attract and engage a lead, keep it engaged, and systematically funnel it to purchase and the completion of sale. Lead nurturing provides the lead with contextually-relevant information at various stages of the buying lifecycle.