Lead Management

What is Lead Management?

Lead management involves identifying, tracking, evaluating, nurturing, and managing sales leads from the point of lead generation through to the sales team handoff / conversion. It uses lead scoring to track leads’ behaviors and web activities. The process generates revenue throughout the process, from capturing, responding, and managing incoming leads through the buying process. The lead management system also provides marketer information to determine how far in the pipeline a sales-ready lead (handed off to sales) remains before it is converted into a sale, or conversely, drops out of the process. Revenue from closed sales automatically update the lead management system so marketers are provided with current ROI reporting on their campaigns.

  • Download the eBook

    Top 10 Online Marketing Trends for 2016

    Where are you spending your marketing budget in 2016? It’s that time again to budget for the coming marketing year. Have you made all the right choices? Download the new eBook “Top 10 Online Marketing Trends for 2015” and compare your plan against what the rest of the industry is doing.
    Download the eBook