What are Landmark Emails?
Landmark emails are essentially personalized emails having messages that acknowledge customer birthdays, anniversaries, and major customer milestones. Subject lines should be kept simple (i.e.: Happy Birthday, Happy Anniversary, etc.). These emails experience higher open, transaction, and revenue rates than typical mass email marketing campaigns because they target specific audiences. Accurate and actionable results depend on campaigns that implement a frequency, segmentation, and promotion strategy.
Most landmark emails contain some type of promotional offer or discount. Those offering money-off promotional incentives tend to generate a higher transaction rate than those with offers that first require a minimum amount be spent before receiving the discount.