What are Landing Pages
What are Landing Pages?
Landing pages, or lead-capture pages, is a specific page that provides product or service related information. Landing pages serve as the conversion path (between visitor and lead). The content should be specific to the advertisement, search keyword, or clicked link. A landing page is a web page linked to from an email marketing offer’s call-to-action. It separates a website visitor from becoming a lead. Inbound marketers may invest time creating various targeted pages that appeal to different tastes, character, or personalities at various stages during the buying process. Mobile pages are created to enhance PPC, increase conversion, and provide better user experiences.
