Landing Page Definition
What is a Landing Page?
A landing page, or lead-capture page, provides product or service related information. The landing page serves as the conversion path (between visitor and lead). It is a web page that is linked to from an email marketing offer’s call-to-action. It separates a website visitor from becoming a lead. Inbound marketers may invest time creating various targeted landing pages that appeal to different tastes, character, or personalities at various stages during the buying process. Mobile landing pages are created to enhance PPC, increase conversion, and provide better user experiences.
Significantly increase conversions for events, product specials, pay-per-click campaigns and more. ActiveDEMAND landing pages are part of a complete integrated marketing automation platform that includes the tools you need to manage your entire online marketing campaigns.