What is Interruption-Based Marketing?
Interruption-based marketing refers to traditional unsolicited promotion of a product or service using advertising, public relations, or sales. The company typically pays for advertising that delivers information about a product or service. The ad intentionally interrupts a potential customer’s activity (such as a TV commercial). In addition to TV and radio ads, telemarketing calls, email campaigns, online (Interstitial and transitional) ads interrupting / delaying viewing of selected content, pre-roll ads that play before video content, and discoverability marketing that offers of products similar to those viewed online.