What is Inbound Marketing?
Inbound marketing involves creating and sharing content designed for the targeted market, using the Internet. It is personalized, multi-channel, targeted, and integrated marketing. Inbound marketing strategy involves attracting strangers through blogs, keywords, or social publishing and converting them to visitors and eventually to leads using enhanced landing pages, calls-to-action, and forms. Leads giving permission to receive emails contribute to workflow and CRM. Using surveys, smart content, and social monitoring help leads become customers and promoters of the business, product, and/or service.