House List (Retention List)
What is a House List (Retention List)?
A business’ house list, or retention list, is a significantly valuable direct marketing tool. The house list is a permission-based list compiled from opt-in subscribers. It is used to send direct promotional messages to subscribers. The house list is independently compiled and maintained by the business for its own use. It includes prospective customer database names and addresses independently acquired or purchased for unlimited use. The list is used to market, cross-sell or up-sell, and establish customer relationships over time.