Home»Dictionary»False Positive

False Positive

What is a False Positive?

A false positive occurs when a spam / email filtering system blocks the delivery of a “legitimate” email the recipient has opted to receive. Reducing false positives regarding automated notifications, commercial mass mailings, and direct (opt-in) marketing messages is difficult for email recognition / filtering technologies because the mass mail systems cannot verify legitimate addresses from non-subscribers. Critical false positives are the blocking of email messages that are purchase confirmations, notifications, and other transactional emails that not mass mailings.

  • Download the eBook

    Top 10 Online Marketing Trends for 2017

    Where are you spending your marketing budget in 2017? It’s that time again to budget for the coming marketing year. Have you made all the right choices? Download the new eBook “Top 10 Online Marketing Trends for 2017” and compare your plan against what the rest of the industry is doing.
    Download the eBook