What is Email?

Email (electronic mail) is a central component of inbound marketing that provides a means of electronically connecting with masses of individuals simultaneously. Business marketers send one-off emails to target selected segments of their database; transactional emails promote and aid in completing or validating a purchase transaction the recipient agreed to and confirmed previously; direct emails market promotional materials (catalogs, etc.). The inbound marketer cannot exploit the subscriber email relationship because the subscriber can easily “unsubscribe” from receiving any further messages.

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    Top 10 Online Marketing Trends for 2016

    Where are you spending your marketing budget in 2016? It’s that time again to budget for the coming marketing year. Have you made all the right choices? Download the new eBook “Top 10 Online Marketing Trends for 2015” and compare your plan against what the rest of the industry is doing.
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