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Email Campaign

What is Email Campaign?

An email campaign is a series of “lead nurturing” emails intended to achieve an overall inbound marketing goal. The goal of an email (marketing) campaign is to build relationships with subscribers and leads, create and build a subscriber list, elicit return visits and new and repeat purchases to increase sales and grow the business, and improve offerings and product and services through customer feedback. Email/spam filters make it difficult to deliver newsletters to email lists, it is necessary to provide a choice for subscribers to opt-in in order to optimize the webpage.

    2015-08-05T22:43:52+00:00