What is Dynamic Content?
Dynamic content displays different types of email and website content based on the type of user viewing it. Dynamic content includes targeted promotion elements, such as photos, animations, audios, videos, etc., that change according to who is viewing the page, appealing to their preferences, interests, and experiences. User data captured is based on the viewer’s previous website interactions (submitted forms, website activity / surfing, emails, etc.). Dynamic content is most commonly used as personalized mass email or website greetings and to tailor forms and landing pages.