What is Drip Marketing?
Drip marketing is synonymous with lead nurturing
, automated email campaign, lifecycle emails, autoresponders, and marketing automation. Drip marketing is the process of automatically sending a set of marketing emails a planned scheduled basis. The emails search for to qualify leads, and attempt to keep the recipients engaged, gradually pushing them down the sales funnel. These marketing campaigns are strategically devised to provide pertinent information at given intervals in the process based on defined triggers and user segments. Drip email marketing reminds recipients to buy a product, educate buyers on product use, and inform new subscribers about email newsletters for more product / services information and future offerings.