What is Demand Generation?
Demand generation involves creating a demand for your product or service through activities occurring during and prior to the lead being referred to the sales rep, including pre-qualifying and prioritizing prospects, nurturing a steady flow of qualified leads interested in purchasing the product or services, and measuring / optimizing results. Essentially demand generation focuses on lead nurturing, scoring and measuring ROI (return on investment) for analysis. Effective content marketing helps create product demand by making content accessible content, building brand awareness, and by increasing SEO (search engine optimization). Email campaigns, events, and social media provide valuable promotional channels.