What is a Dedicated IP?
A dedicated IP is essential for businesses that are “high-volume senders.” In email marketing an IP address is one from which only the business may send email. A dedicated IP provides more email deliverability control and individual control over the business’ reputation. Unlike a shared IP address, the dedicated IP provides the business with a sender appendix (i.e.: emailer.BusinessName.com) that indicates to the recipient the email message originated and came from the specific business, rather than from an email service provider.