Dedicated IP

What is a Dedicated IP?

A dedicated IP is essential for businesses that are “high-volume senders.” In email marketing an IP address is one from which only the business may send email. A dedicated IP provides more email deliverability control and individual control over the business’ reputation. Unlike a shared IP address, the dedicated IP provides the business with a sender appendix (i.e.: that indicates to the recipient the email message originated and came from the specific business, rather than from an email service provider.

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