Cross-Platform Marketing Automation

What is Cross-Platform Marketing Automation?

Cross-platform marketing automation refers to the ability of your emails to display well across multiple online channels including the business’ website, mobile web, SMS, IVR, social media, blogs, and smartphone applications. Different platforms such as tablets and mobile devices offer vast opportunities to connect with prospective customers. Marketing automation tools / apps streamline marketing functions and nurture leads that drive revenue. Cross-platform marketing automation tools include campaign management, generating leads, measuring / optimizing ROI, (marketing) searches, landing pages and forms, website and mobile visitor tracking and personalization, lead scoring, grading, and nurturing, segmentation, real-time sales alerts / CRM integration, and multi-channel social / email marketing.