What is a Conversion Path?
A conversion path is a step-process intended to convert a website visitor into a lead, and customer. The first step of the conversion path is an initial content offer and call-to-action. When activated, the interested visitor is routed to a landing page that has a capture form requesting general visitor information in exchange for access to the actual offer. The visitor, now a lead after submitting the completed form, is taken to a “thank you” page where they receive the offer.