What is Content?
Content is a piece of information that is consumed by the reader, mentally absorbed, and shared with others. Marketing cannot effectively function without it. It is central to inbound marketing. Content may be a blog, photo, video, slideshow, podcast, or social media post. Search engines “reward” businesses that publish consistently quality content. PR strategies focus on issues readers are interested in rather than their business. Exceptional content is necessary to make pay-per-click (PPC) successful. It is indispensable in converting website traffic to lead conversion to customer marketing.