Closed Loop Marketing

What is Closed Loop Marketing?

Closed loop marketing is the “feedback loop.” It gives the business an overview of how its marketing efforts and message are being received and responded to by the customer and the overall impact that has to the company’s bottomline. Customer data and behavior allow the business to modify their marketing campaign and revise and improve their marketing tactics and strategies. Closed loop marketing provides an overview of how much new business growth has been achieved from the business’ initial marketing investment.

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    Top 10 Online Marketing Trends for 2016

    Where are you spending your marketing budget in 2016? It’s that time again to budget for the coming marketing year. Have you made all the right choices? Download the new eBook “Top 10 Online Marketing Trends for 2015” and compare your plan against what the rest of the industry is doing.
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