What is CAN-SPAM?

The CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003) is a law enacted by President G.W. Bush in 2003, regulated and enforced by the Federal Trade Commission (FTC), which establishes national rules and guidelines for the dissemination of commercial email messages. It additionally provides email recipients with the right to opt-out so US companies cease soliciting them, and sets forth consequences for violating provisions of the Act. For example: If an email recipient chooses to opt-out, the US company must comply with the CAN-SPAM law and honor that request within 10 business days.