Campaign Management Definition
What is Campaign Management?
Campaign management implements public relations, product development, and sales to create, execute, monitor, and measure marketing programs directed at specifically target audiences. The potential demand for products and services is estimated and the most cost effective and efficient means of reaching consumers is determined. Campaign management involves developing a pricing as well as a sales strategy to maximize profits. Surveys are conducted to evaluate product/services campaigns’ effectiveness. Public responses to the campaign’s strategy are tracked to determine if the desired results and goals are met.
Direct Marketing Campaign Management
Direct marketing campaigns are those campaigns that use traditional marketing techniques: Print, road signs, mail outs, postcards, etc. Managing direct marketing campaigns is really a cost management problem as results measurement is quite difficult. There are some strategies to track direct marketing campaigns that have been proven to work effectively. For example, Call Tracking Numbers have been shown to be a great measurement tool for direct marketing campaigns.
Digital Marketing Campaign Management
When thinking about digital Campaign Management, consider a full stack solution that brings all of your digital assets together. One of the challenges facing most marketers and businesses is being able to truly manage the outcome of a multi-channel campaigns. This challenge is increased drastically when trying to achieve campaign success with a collection of disparate tools. Digital agencies and professional marketers both prefer a powerful unified solution to manage campaigns.
Managing Your Contact Data Base
An important aspect of any campaign is contact and customer management. Questions marketers need to answer are “what new customers did the campaign acquire?”, “which customers responded favorably to the campaign?”, and more. Understanding which marketing campaigns performed better from an ROI or Customer Acquisition perspective is critical to the professional marketer.