What is Business Blogging?
Business blogging is similar to regular/personal blogging, except it includes a marketing strategy. Business blogging typically consists of current and regular product / service commentaries, described events, and photos, videos, or graphics, displayed in reverse-chronological order. The inboound marketer creating the blog posts ensure they are keyword-rich and target the desired audience. The blogging should provide information that is helpful, educational, and relevant to their tastes. Business blogging should be actionable (provide opt-in / opt-out, offer / coupon downloads, etc.).