Bulk eMail

What is Bulk eMail?

Bulk email is mass email marketing of a single piece of content to a large number of email recipients. Email may be “legitimate email” or “unsolicited, bulk email (UBE),” or “spam.” Legitimate email may be newsletters, retail coupons, or other email messages sent to vast numbers of recipients who directly or indirectly requested, or agreed, to receive communications from the sender(s). The most common UBE is unsolicited commercial email (UCE) which includes: email chain letters, teaser messages with viral attachments, personal campaign mailings, and messages with scams and hoaxes, as well as the common and unwanted product or service solicitation.

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