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Bottom of the Funnel

What is Bottom of the Funnel?

The bottom of the funnel is the “purchase” stage of the online buying process, as a result of responses to web marketing. It is preceded by the top of the funnel (product/service comparison stage) and the middle of the funnel (validation stage). The bottom of the funnel occurs after the visitor is done researching and is soon to be a “new customer.” They are close to purchasing (i.e.: car buying, home refinance/purchase, etc.) and the next step in the process is for the sales rep to contact the “Lead” directly (i.e.: free demo, test drive, etc.).

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