What is Blogging?

A “blog” is a type of web log, online journal, or informative article available on a website. A “blogger” is the individual or group responsible for keeping the website’s blog current, and the actual act of updating the blog is referred to as “blogging.” Blogging is a component of “inbound marketing,” intended to simultaneously grow the website, expand a thought or idea, and/or create a following. To be considered relevant by a search engine (i.e.: Google), blogging must be credible, current, and applicable to the particular niche.