Behavior-Based Marketing Automation
What is Behavior-Based Marketing Automation?
Behavior-based marketing automation is a system that triggers communications such as emails, based on user activity. Targeted (behavioral) messages capture a prospect’s attention and drive sales. Web tracking makes this strategy easy to execute. Automated behavior-based marketing allows leads to be nurtured by only sending information when it is most applicable to the user’s buying cycle. #1. Determine target audience clusters. #2. Send messages based on the shared characteristics. #3. Consider context and timeframe. #4. Implement programs that automatically send brand messages based on recipients’ action or inaction.