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Acceptable Spam Report Rate

What is Acceptable Spam Report Rate?

The acceptable spam report rate is the maximum number of times a marketed email can be reported as “spam” before the sender receives a warning or the sender’s reputation is damaged. A “zero” rate is desirable. New Internet marketing vendors typically generate higher “spam” numbers. Any percentage exceeding one-tenth of one percent, which is equivalent to one report in 1000 generated emails, is unacceptable. In such instances, the sender receives a “warning message” advising the originating IP address risks being blacklisted if reported numbers persist or increase. IP blacklisting significantly impacts email marketing campaigns. The bulk of email newsletters are rejected by primary email providers.

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