Dictionary

Micro Moments What are micro-moments? Micro moments is the term coined by Google to represent the many real-time, intent-driven interactions, each of which represents a critical opportunity for [...]

Progressive Profiling What is a Progressive Profiling? Progressive profiling is the continued collection of information from leads, from the fields of completed short forms they fill out, which [...]

Lead Management What is Lead Management? Lead management involves identifying, tracking, evaluating, nurturing, and managing sales leads from the point of lead generation through to the sales team [...]

Website Monitoring What is Website Monitoring? Website monitoring is typically an external means of tracking web performance and visitor / user interaction with the website or web applications. [...]

Visitor vs. Lead vs. Opportunity What is a Visitor vs. Lead vs. Opportunity? A visitor is a casual, anonymous individual viewing the website without any intention or much [...]