Behavioral Segmentation
What is Behavioral Segmentation? It is the use of behavioral signals to drive market content.
What is Behavioral Segmentation? It is the use of behavioral signals to drive market content.
Micro Moments What are micro-moments? Micro moments is the term coined by Google to represent the many real-time, intent-driven interactions, each of which represents a critical opportunity for [...]
Progressive Profiling What is a Progressive Profiling? Progressive profiling is the continued collection of information from leads, from the fields of completed short forms they fill out, which [...]
Lead Management What is Lead Management? Lead management involves identifying, tracking, evaluating, nurturing, and managing sales leads from the point of lead generation through to the sales team [...]
Website Monitoring What is Website Monitoring? Website monitoring is typically an external means of tracking web performance and visitor / user interaction with the website or web applications. [...]
Visitor vs. Lead vs. Opportunity What is a Visitor vs. Lead vs. Opportunity? A visitor is a casual, anonymous individual viewing the website without any intention or much [...]