Dictionary

CDP (Customer Data Platform)

By Eric Murphy|2021-10-18T07:55:51-06:00October 14th, 2020|Categories: Dictionary|

CDP (Customer Data Platform) What is a CDP? Customer Data Platform is defined by [...]

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By ActiveDEMAND|2017-09-28T20:43:07-06:00January 12th, 2017|Categories: Dictionary|

What is Behavioral Segmentation? It is the use of behavioral signals to drive market content.

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By ActiveDEMAND|2016-08-05T15:20:01-06:00August 5th, 2016|Categories: Dictionary|

Micro Moments What are micro-moments? Micro moments is the term coined by Google to represent [...]

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By ActiveDEMAND|2015-08-17T19:59:47-06:00August 17th, 2014|Categories: Dictionary|

Progressive Profiling What is a Progressive Profiling? Progressive profiling is the continued collection of information [...]

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By ActiveDEMAND|2015-08-17T22:53:20-06:00August 17th, 2014|Categories: Dictionary|

Lead Management What is Lead Management? Lead management involves identifying, tracking, evaluating, nurturing, and managing [...]

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By ActiveDEMAND|2017-02-10T02:45:09-06:00August 17th, 2014|Categories: Dictionary|

Website Monitoring What is Website Monitoring? Website monitoring is typically an external means of tracking [...]

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