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»Dictionary
Dictionary 2016-12-30T18:35:48+00:00

Dictionary

Dictionary of Marketing Terms

A

A/B Testing

Acceptable Spam Report Rate

Acceptance Rate

Analytics

API (Application Programming Interface)

Automation Rules

B

BANT

Behavior-Based Marketing Automation

Behavioral Segmentation

Blacklist

Blogging

Bottom of the Funnel

Bounce Rate

Brand Advocates

Bulk eMail

Business Blogging

C

Call-to-Action

Campaign Management

CAN-SPAM

Clicks-Per-Delivered (CTDR)

Clicks-Per-Open

Closed Loop Marketing

Content

Context

Conversion Path

Conversion Rate

CPM (Cost Per Thousand)

CRM (Customer Relationship Management)

Cross-Channel Analytics

Cross-Platform Marketing Automation

CTR (Click-Through Rate)

Customer Buying Lifecycle

D

Dedicated IP

Demand Generation

Double Opt-In

Drip Marketing

Dynamic Content

E

Email

Email Campaign

Email Filter

Email Marketing

Email Sponsorships

F

False Positive

First-Time Visitor

H

Hard Bounce

Honey Pot

House List (Retention List)

HTML

HTML Email

I

Inbound Marketing

Internal Sales

Interruption-Based Marketing

IP Address (Internet Protocol Address)

IP Warmup

J

Javascript

K

Keyword

L

Landing Page

Landing Page Optimization

Landing Pages

Landmark Emails

Lead Database

Lead Generation

Lead Grading

Lead Management

Lead Nurturing

Lead Scoring

Levels of Authentication

List Segmentation

Loyalty Offers / Schemes

M

Marketing Asset

Marketing Automation

Meme

Micro Moments

Middle of the Funnel

Mobile Marketing

Multi-Channel Marketing Automation

N

No-Follow Link

O

Off-Page Optimization

On-Page Optimization

Open Rate

Opt-In (Subscribe)

Opt-Out (Unsubscribe)

P

Permission-Based Marketing

Persona

Personalization

Physical Address

Plain Text Email

PPC

Privacy Policy

Progressive Profiling

Q

Qualified Lead

R

Read or Open Length

Rental List (or Acquisition List)

Repeat Purchase

Responsive Design

Revenue Cycle

Revenue Performance Management (RPM)

S

Segmentation

Sender Score

SEO

Shared IP

Shopping Cart Fetchback / Abandoned Shopping Cart

Signature File

Single Opt-In

Smarketing

Social Media

Soft Bounce

Spam or UCE (Unsolicited Commercial Email)

Spam Trap

SpamCop

SPF (Sender Policy Framework)

T

Top of the Funnel

Trigger

Trigger-based Marketing

U

URL

V

Viral Content

Visitor vs. Lead vs. Opportunity

W

Website

Website Monitoring

Whitelist

Workflow

X

XML Sitemap