WhatConverts Alternative

WhatConverts Pricing vs AgencyREPORTER

AgencyREPORTER and WhatConverts are fairly evenly matched as both platforms focus on custom dashboards, reporting, and attribution for agencies. They both offer built-in form and phone call tracking, they both integrate with applicable Google platforms like Google Analytics, Ads, etc, and they both do dashboards and scheduled reports.

One major difference is that AgencyREPORTER can natively integrate with many client CRMs to provide complete data from the client’s marketing and sales pipeline. AgencyREPORTER is also more affordable for those agencies looking to scale.

Another big difference between AgencyREPORTER and WhatConverts is the Funnel Analytics capabilities of AgencyREPORTER. ActiveDEMAND’s AgencyREPORTER package allows digital marketing agencies to not only design user journey maps, it as the ability to embed the Funnel Analytics reporting widgets directly in a user’s dashboard. WhatConverts has no similar capability.

WhatConverts is more expensive, both at the entry-level ($30/mo plan) and the Pro plan ($50/mo/account). The Pro plan more closely matches to Agency Reporter’s features ($20/month).

Custom Dashboards Features Compared

Both ActiveDEMAND Agency Reporter and WhatConverts offer Custom Dashboards but Agency Reporter offers a lot more flexibility on how the dashboards are built and the variety of metrics available. Both ActiveDEMAND Agency Reporter and WhatConverts offer white labeling to brand the dashboard as your own but beyond this capability, WhatConverts is limited on what its dashboards offer.

Visual Funnel Reporting

AgencyREPORTER offers a robust funnel designer and funnel reporting solution. If you want to design and report complex user journeys, AgencyREPORTER is the only choice. WhatConverts does not have a similar capability.

Integrations

ActiveDEMAND Agency Reporter and WhatConverts are evenly matched when it comes to the most common integrations with the exception that WhatConverts does not integrate with social platforms.

Note: the list would be too long to show all integrations, so we’ve chosen some common integration options below.

Native CRM Integration

WhatConverts offers the ability to send leads to the client CRM through Zapier (separate paid subscription required).

Agency Reporter does something different with its CRM integration: it can natively connect with many CRMs and pull deal data for better attribution. With access to the client CRM through Agency Reporter, agencies can prove ROI by showing leads they generated turning into real business. Agencies can use this information to build out full buyer journeys that include both marketing and sales.

It can be difficult for agencies to get the integration of the client’s CRM resulting in an incomplete view of the data such as sales and revenue attribution and deal status.

Scheduled Email Reports

You can schedule email reports that get sent automatically with both platforms. Agency Reporter offers the ability to show revenue attribution via CRM integration and roll-up reporting – a capability WhatConverts does not have.

Call Tracking Compared

Both Agency Reporter and WhatConverts offer call tracking that’s built-in to the platform and is easy to use. WhatConvert’s more expensive fee includes some call tracking credits, while Agency Reporter is pay-as-you-go. Both platforms are similarly priced with usage.

Support

Having multiple avenues of support is always important – especially when you need it right now! Both ActiveDEMAND Agency Reporter and WhatConverts offer several options for support including Chat, a Knowledge Base or Support Portal, and Training Webinars.

Are you Looking for a Better WhatConverts Solution?

ActiveDEMAND’s AgencyREPORTER package and WhatConverts both offer call tracking solutions, great attribution, tracking, and reporting. For ease of use and flexibility of options when creating dashboards and reports, AgencyREPORTER is the better choice. Additionally, if your agency is looking for ways to close the gap in reporting between marketing and sales, AgencyREPORTER makes this easy with its CRM integrations.

For an agency interested in scaling beyond dashboards and reporting, ActiveDEMAND also offers a full-stack marketing automation solution. See contact journeys, ROI based on closed deals, geographic engagement, and more.

Note: this comparison was made with publicly available information online. Pricing, features, and capabilities may vary over time.