WhatConverts Alternative
WhatConverts Pricing vs AgencyREPORTER
AgencyREPORTER and WhatConverts are fairly evenly matched as both platforms focus on custom dashboards, reporting, and attribution for agencies. They both offer built-in form and phone call tracking, they both integrate with applicable Google platforms like Google Analytics, Ads, etc, and they both do dashboards and scheduled reports.
One major difference is that AgencyREPORTER can natively integrate with many client CRMs to provide complete data from the client’s marketing and sales pipeline. AgencyREPORTER is also more affordable for those agencies looking to scale.
Another big difference between AgencyREPORTER and WhatConverts is the Funnel Analytics capabilities of AgencyREPORTER. ActiveDEMAND’s AgencyREPORTER package allows digital marketing agencies to not only design user journey maps, it as the ability to embed the Funnel Analytics reporting widgets directly in a user’s dashboard. WhatConverts has no similar capability.
WhatConverts is more expensive, both at the entry-level ($30/mo plan) and the Pro plan ($50/mo/account). The Pro plan more closely matches to Agency Reporter’s features ($20/month).
Custom Dashboards Features Compared
Both ActiveDEMAND Agency Reporter and WhatConverts offer Custom Dashboards but Agency Reporter offers a lot more flexibility on how the dashboards are built and the variety of metrics available. Both ActiveDEMAND Agency Reporter and WhatConverts offer white labeling to brand the dashboard as your own but beyond this capability, WhatConverts is limited on what its dashboards offer.
Visual Funnel Reporting
AgencyREPORTER offers a robust funnel designer and funnel reporting solution. If you want to design and report complex user journeys, AgencyREPORTER is the only choice. WhatConverts does not have a similar capability.
![]() |
||
Drag-and-Drop Funnel Designer | ||
Automation and Sequences Planner | ||
Prospect flow reporting | ||
Landing Page Visitor Drill Downs |
Integrations
ActiveDEMAND Agency Reporter and WhatConverts are evenly matched when it comes to the most common integrations with the exception that WhatConverts does not integrate with social platforms.
Note: the list would be too long to show all integrations, so we’ve chosen some common integration options below.
![]() |
![]() |
|
Bing Ads, Google Ads, Facebook Ads | ||
Google Analytics | ||
Twitter engagement stats | ||
LinkedIn followers | ||
Unbounce Integration | ||
Zapier |
Native CRM Integration
WhatConverts offers the ability to send leads to the client CRM through Zapier (separate paid subscription required).
Agency Reporter does something different with its CRM integration: it can natively connect with many CRMs and pull deal data for better attribution. With access to the client CRM through Agency Reporter, agencies can prove ROI by showing leads they generated turning into real business. Agencies can use this information to build out full buyer journeys that include both marketing and sales.
It can be difficult for agencies to get the integration of the client’s CRM resulting in an incomplete view of the data such as sales and revenue attribution and deal status.
![]() |
![]() |
|
Native Salesforce Integration | ||
Native Pipedrive Integration | ||
Native Microsoft Dynamics Integration | ||
Native Other |
Scheduled Email Reports
You can schedule email reports that get sent automatically with both platforms. Agency Reporter offers the ability to show revenue attribution via CRM integration and roll-up reporting – a capability WhatConverts does not have.
![]() |
![]() |
|
Scheduled Email Reports | ||
Email Report Templates | ||
White Label | ||
Revenue Attribution | ||
Export to Google Data Studio | SOON |
Call Tracking Compared
Both Agency Reporter and WhatConverts offer call tracking that’s built-in to the platform and is easy to use. WhatConvert’s more expensive fee includes some call tracking credits, while Agency Reporter is pay-as-you-go. Both platforms are similarly priced with usage.
![]() |
![]() |
|
Website DNI (Dynamic Number Insertion) | ||
Track Missed Phone Calls | ||
Call Tracking & Recording | ||
Call Transcription | ||
Route Calls with IVR System | ||
White Label Reports | ||
Form Submissions | ||
Track Chat |
Support
Having multiple avenues of support is always important – especially when you need it right now! Both ActiveDEMAND Agency Reporter and WhatConverts offer several options for support including Chat, a Knowledge Base or Support Portal, and Training Webinars.
Are you Looking for a Better WhatConverts Solution?
ActiveDEMAND’s AgencyREPORTER package and WhatConverts both offer call tracking solutions, great attribution, tracking, and reporting. For ease of use and flexibility of options when creating dashboards and reports, AgencyREPORTER is the better choice. Additionally, if your agency is looking for ways to close the gap in reporting between marketing and sales, AgencyREPORTER makes this easy with its CRM integrations.
For an agency interested in scaling beyond dashboards and reporting, ActiveDEMAND also offers a full-stack marketing automation solution. See contact journeys, ROI based on closed deals, geographic engagement, and more.
Note: this comparison was made with publicly available information online. Pricing, features, and capabilities may vary over time.
WhatConverts Alternative
WhatConverts Pricing vs ActiveDEMAND Agency Reporter
ActiveDEMAND Agency Reporter and WhatConverts are fairly evenly matched as both platforms focus on custom dashboards, reporting, and attribution for agencies. They both offer built-in form and phone call tracking, they both integrate with applicable Google platforms like Google Analytics, Ads, etc, and they both do dashboards and scheduled reports.
One major difference is that Agency Reporter can natively integrate with many client CRMs to provide complete data from the client’s marketing and sales pipeline. Agency Reporter is also more affordable for those agencies looking to scale.
WhatConverts has a cheaper $30/mo plan, but the Pro plan (at $50/mo/account) more closely matches AgencyREPORTER’s $20/month features.
Agency Reporter |
What Converts |
|
Pricing per Account |
$20/ account |
$100/ account (Pro) |
Funnel Builder Features
AgencyREPORTER offers a robust funnel designer and funnel reporting solution. If you want to design and report complex user journeys, AgencyREPORTER is the only choice.
Agency Reporter |
What Converts | |
Drag-and-drop Funnel Designer | ||
Automation and Sequences Planner | ||
Prospect flow reporting | ||
Landing Page Visitor Drill Downs |
Custom Dashboards Features Compared
Both ActiveDEMAND Agency Reporter and WhatConverts offer Custom Dashboards but Agency Reporter offers a lot more flexibility on how the dashboards are built and the variety of metrics available. Both ActiveDEMAND Agency Reporter and WhatConverts offer white labeling to brand the dashboard as your own but beyond this capability, WhatConverts is limited on what its dashboards offer.
Agency Reporter |
What Converts |
|
White Label |
||
Easy-to-use Report Builder |
Integrations
ActiveDEMAND Agency Reporter and WhatConverts are evenly matched when it comes to the most common integrations with the exception that WhatConverts does not integrate with social platforms.
Note: the list would be too long to show all integrations, so we’ve chosen some common integration options below.
Agency Reporter |
What Converts |
|
Bing Ads, Google Ads, Ads |
||
Google Analytics |
||
Twitter Engagement Stats |
||
LinkedIn Followers |
||
Unbounce Integration |
||
Zapier |
Native CRM Integration
WhatConverts offers the ability to send leads to the client CRM through Zapier (separate paid subscription required).
Agency Reporter does something different with its CRM integration: it can natively connect with many CRMs and pull deal data for better attribution. With access to the client CRM through Agency Reporter, agencies can prove ROI by showing leads they generated turning into real business. Agencies can use this information to build out full buyer journeys that include both marketing and sales.
It can be difficult for agencies to get the integration of the client’s CRM resulting in an incomplete view of the data such as sales and revenue attribution and deal status.
Agency Reporter |
What Converts |
|
Native Salesforce Integration |
||
Native Pipedrive Integration |
||
Native Microsoft Dynamics Integration |
||
Native Other CRM Integrations |
|
Scheduled Email Reports
You can schedule email reports that get sent automatically with both platforms. Agency Reporter offers the ability to show revenue attribution via CRM integration and roll-up reporting – a capability WhatConverts does not have.
Agency Reporter |
What Converts |
|
Scheduled Reports |
||
Email Report Templates |
||
White Label |
||
Revenue Attribution |
||
Export to Data Studio |
SOON |
Call Tracking Compared
WhatConverts defines itself as Call Tracking software so it is no surprise that it offers the essentials for call tracking. WhatConverts more expensive fee includes some call tracking credits, while Agency Reporter is pay-as-you-go. Both platforms are similarly priced with usage.
Agency Reporter |
What Converts |
|
Website DNI (Dynamic Number Insertion) |
||
Track Missed Phone Calls |
||
Call Tracking & Recording |
||
Call Transcription |
||
Route Calls with IVR System |
||
White Label Reports |
||
Form Submissions |
||
Track Chat |
Support
Having multiple avenues of support is always important – especially when you need it right now! Both ActiveDEMAND Agency Reporter and WhatConverts offer several options for support including Chat, a Knowledge Base or Support Portal, and Training Webinars.
Agency Reporter |
What Converts |
|
Chat Support |
||
Knowledge Base/ Support Portal |
||
Training Webinars |
||
Onboarding Sessions |
Are you Looking for a Better WhatConverts Solution?
ActiveDEMAND Agency Reporter and WhatConverts both offer call tracking solutions, great attribution, tracking, and reporting. For ease of use and flexibility of options when creating dashboards and reports, Agency Reporter is the better choice. Additionally, if your agency is looking for ways to close the gap in reporting between marketing and sales, Agency Reporter makes this easy with its CRM integrations.
For an agency interested in scaling beyond dashboards and reporting, ActiveDEMAND also offers a full-stack marketing automation solution. See contact journeys, ROI based on closed deals, geographic engagement, and more.
Note: this comparison was made with publicly available information online. Pricing, features, and capabilities may vary over time.