WhatConverts Pricing vs ActiveDEMAND Agency Reporter
ActiveDEMAND Agency Reporter and WhatConverts are fairly evenly matched as both platforms focus on custom dashboards, reporting, and attribution for agencies. They both offer built-in form and phone call tracking, they both integrate with applicable Google platforms like Google Analytics, Ads, etc, and they both do dashboards and scheduled reports.
One major difference is that Agency Reporter can natively integrate with many client CRMs to provide complete data from the client’s marketing and sales pipeline. Agency Reporter is also more affordable for those agencies looking to scale.
WhatConverts has a cheaper $30/mo plan, but the Pro plan (at $50/mo/account) more closely matches to Agency Reporter’s features.
Custom Dashboards Features Compared
Both ActiveDEMAND Agency Reporter and WhatConverts offer Custom Dashboards but Agency Reporter offers a lot more flexibility on how the dashboards are built and the variety of metrics available. Both ActiveDEMAND Agency Reporter and WhatConverts offer white labeling to brand the dashboard as your own but beyond this capability, WhatConverts is limited on what its dashboards offer.
ActiveDEMAND Agency Reporter and WhatConverts are evenly matched when it comes to the most common integrations with the exception that WhatConverts does not integrate with social platforms.
Note: the list would be too long to show all integrations, so we’ve chosen some common integration options below.
Native CRM Integration
WhatConverts offers the ability to send leads to the client CRM through Zapier (separate paid subscription required).
Agency Reporter does something different with its CRM integration: it can natively connect with many CRMs and pull deal data for better attribution. With access to the client CRM through Agency Reporter, agencies can prove ROI by showing leads they generated turning into real business. Agencies can use this information to build out full buyer journeys that include both marketing and sales.
It can be difficult for agencies to get the integration of the client’s CRM resulting in an incomplete view of the data such as sales and revenue attribution and deal status.
Scheduled Email Reports
You can schedule email reports that get sent automatically with both platforms. Agency Reporter offers the ability to show revenue attribution via CRM integration and roll-up reporting – a capability WhatConverts does not have.
Call Tracking Compared
Both Agency Reporter and WhatConverts offer call tracking that’s built-in to the platform and is easy to use. WhatConvert’s more expensive fee includes some call tracking credits, while Agency Reporter is pay-as-you-go. Both platforms are similarly priced with usage.
Having multiple avenues of support is always important – especially when you need it right now! Both ActiveDEMAND Agency Reporter and WhatConverts offer several options for support including Chat, a Knowledge Base or Support Portal, and Training Webinars.
Are you Looking for a Better WhatConverts Solution?
ActiveDEMAND Agency Reporter and WhatConverts both offer call tracking solutions, great attribution, tracking, and reporting. For ease of use and flexibility of options when creating dashboards and reports, Agency Reporter is the better choice. Additionally, if your agency is looking for ways to close the gap in reporting between marketing and sales, Agency Reporter makes this easy with its CRM integrations.
For an agency interested in scaling beyond dashboards and reporting, ActiveDEMAND also offers a full stack marketing automation solution. See contact journeys, ROI based on closed deals, geographic engagement, and more.
Note: this comparison was made with publicly available information online. Pricing, features, and capabilities may vary over time.