Ontraport Pricing and Features vs ActiveDEMAND
Ontraport focuses on features and integrations most useful to membership websites and affiliate network websites. If you’re running a membership site with payments to get access to members-only content, it’s a great platform. Conversely, ActiveDEMAND is a marketing automation platform focused on helping marketing agencies, SaaS companies, and B2B. These differences in focus show in the choices each company has made in features implemented, integrations offered, and configuration.
ActiveDEMAND vs Ontraport Pricing
Ontraport pricing uses a simplified model of Basic, Plus, Pro, and Enterprise. Each of these packages comes with a max number of contacts and users. In our opinion, the user counts allowed are pretty low. Pricing is in the same ballpark as ActiveDEMAND, but ActiveDEMAND is somewhat more competitive per contact.
ActiveDEMAND is higher rated with users compared with Ontraport.
|First Year Price||Small Business Marketer: $1,788 (5,000 contacts, unlimited users)||Plus: $1,764 (2,500 contacts, 2 users)
Pro: $2,564 (10,000 contacts, 3 users)
|Contract Terms||Monthly or Yearly||Monthly or Yearly|
|G2 Crowd: 4.2/5
Ontraport has referral programs but no specific agency program. The max user counts allowable on Ontraport would be restrictive for marketing agencies that have teams of people who perform work on client accounts. Their partner program looks to be more geared to selling and getting a commission than it is about enabling performing work for a group of clients. ActiveDEMAND also has content moderation, which can help marketing agencies add approvals to content before it gets published.
|Free Agency Portal||YES||Earnings reports through partner center|
|Cross Account Marketing||YES||Some template copying is available|
Ontraport offers a built-in CRM. Like many marketing automation platforms that have a built-in CRM, native integration with other CRMs suffers. Ontraport relies on 3rd party tools to integrate with other CRM’s and doesn’t have tight native integration because it has a CRM built-in.
Note: the list would be too long to show all integrations, so we’ve chosen some common integration options below.
|Native Salesforce Integration||YES||NO|
|Native Pipedrive Integration||YES||NO|
|Other Popular CRM’s||YES, Many||NO|
|Popular eCommerce Engines||Shopify, Magento, WooCommerce, Prestashop||Shopify, WooCommerce, 1shoppingcart|
|HTML Tracking Code||YES||YES|
|WordPress Plugin||YES||Supports membership websites, and adding forms, no dynamic content or popups|
|Integrate via Google Tag Manager||YES||Somewhat documented|
|Facebook, Google, Twitter||YES||YES|
Marketing Automation Features
ActiveDEMAND and Ontraport both offer good marketing automation features. ActiveDEMAND offers more integrated options with call tracking, as well as more dynamic control over the website vs Ontraport.
|Email Drip & Newsletters||YES||YES|
|Marketing Dashboard & Reports||YES||YES|
|Sophisticated Dynamic Website Content||YES||NO|
|Call Tracking||YES, Integrated||NO|
|Sophisticated Trigger Popups||YES||For Forms|
|Appointment Scheduling||YES, Integrated: Google or Microsoft||YES, unsure on integration: maybe 3rd party|
Are you looking for the Best Ontraport Alternative?
If you’re building a club website, or some website with membership, or an affiliate network, Ontraport is very focused on providing features for those businesses. ActiveDEMAND is focused on a very different market: digital marketing agencices, senior’s care, SaaS companies, and B2B companies and provides features more suitable for those industries. Compared with Ontraport, ActiveDEMAND would be a much better fit for a company with a marketing team, whether it’s an agency or an in-house team that uses the marketing automation platform.
Note: this comparison was made with publicly available information online. Pricing, features, and capabilities may vary over time.