Ontraport Alternative

Ontraport Pricing and Features vs ActiveDEMAND

Ontraport focuses on features and integrations most useful to membership websites and affiliate network websites. If you’re running a membership site with payments to get access to members-only content, it’s a great platform. Conversely, ActiveDEMAND is a marketing automation platform focused on helping marketing agencies, SaaS companies, and B2B. These differences in focus show in the choices each company has made in features implemented, integrations offered, and configuration.




ActiveDEMAND vs Ontraport Pricing

Ontraport pricing uses a simplified model of Basic, Plus, Pro, and Enterprise. Each of these packages comes with a max number of contacts and users. In our opinion, the user counts allowed are pretty low. Pricing is in the same ballpark as ActiveDEMAND, but ActiveDEMAND is somewhat more competitive per contact.

ActiveDEMAND is higher rated with users compared with Ontraport.

ontraport alternatives
First Year Price Small Business Marketer: $1,788 (5,000 contacts, unlimited users) Plus: $1,764 (2,500 contacts, 2 users)

Pro: $2,564 (10,000 contacts, 3 users)

Contract Terms Monthly or Yearly Monthly or Yearly
Reviews G2 Crowd:4.5/5
Capterra: 4.5/5
G2 Crowd: 4.2/5
Capterra: 4/5


Agency Features

Ontraport has referral programs but no specific agency program. The max user counts allowable on Ontraport would be restrictive for marketing agencies that have teams of people who perform work on client accounts. Their partner program looks to be more geared to selling and getting a commission than it is about enabling performing work for a group of clients.

ontraport alternatives
White Label YES NO
Referral Program YES YES
Free Agency Portal YES Earnings reports through partner center
Cross Account Marketing YES Some template copying is available



Ontraport relies on 3rd party tools to integrate with other CRM’s and doesn’t have tight native integration.

Note: the list would be too long to show all integrations, so we’ve chosen some common integration options below.

ontraport alternatives
Native Salesforce Integration YES NO
Native Pipedrive Integration YES NO
Other Popular CRM’s YES, Many NO
Popular eCommerce Engines Shopify, Magento, WooCommerce, Prestashop Shopify, WooCommerce, 1shoppingcart
HTML Tracking Code YES YES
WordPress Plugin YES Supports membership websites, and adding forms, no dynamic content or popups
Integrate via Google Tag Manager YES Somewhat documented
Facebook, Google, Twitter YES YES
Zapier YES YES


Marketing Automation Features

ActiveDEMAND and Ontraport both offer good marketing automation features. ActiveDEMAND offers more integrated options with call tracking, as well as more dynamic control over the website vs Ontraport.

ontraport alternatives
Email Drip & Newsletters YES YES
Landing Pages YES YES
Marketing Dashboard & Reports YES YES
Sophisticated Dynamic Website Content YES NO
Call Tracking YES, Integrated NO
Sophisticated Trigger Popups YES For Forms
Appointment Scheduling YES, Integrated: Google or Microsoft YES, unsure on integration: maybe 3rd party
Lead Scoring YES YES


Are you looking for the Best Ontraport Alternative?

If you’re building a club website, or some website with membership, or an affiliate network, Ontraport is very focused on providing features for those businesses. ActiveDEMAND is focused on a very different market: digital marketing agencices, senior’s care, SaaS companies, and B2B companies and provides features more suitable for those industries. Compared with Ontraport, ActiveDEMAND would be a much better fit for a company with a marketing team, whether it’s an agency or an in-house team that uses the marketing automation platform.

Note: this comparison was made with publicly available information online. Pricing, features, and capabilities may vary over time.