Ontraport Pricing and Features vs ActiveDEMAND

Ontraport focuses on features and integrations most useful to membership websites and affiliate network websites. If you’re running a membership site with payments to get access to members-only content, it’s a great platform. Conversely, ActiveDEMAND is a marketing automation platform focused on helping marketing agencies, SaaS companies, and B2B. These differences in focus show in the choices each company has made in features implemented, integrations offered, and configuration.


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ActiveDEMAND vs Ontraport Pricing

Ontraport pricing uses a simplified model of Basic, Plus, Pro, and Enterprise. Each of these packages comes with a max number of contacts and users. In our opinion, the user counts allowed are pretty low. Pricing is in the same ballpark as ActiveDEMAND, but ActiveDEMAND is somewhat more competitive per contact.

ActiveDEMAND is higher rated with users compared with Ontraport.

ontraport alternatives
First Year Price Small Business Marketer: $1,788 (5,000 contacts, unlimited users) Plus: $1,764 (2,500 contacts, 2 users)

Pro: $2,564 (10,000 contacts, 3 users)

Contract Terms Monthly or Yearly Monthly or Yearly
Reviews G2 Crowd:4.5/5
Capterra: 4.5/5
G2 Crowd: 4.2/5
Capterra: 4/5


Agency Features

Ontraport has referral programs but no specific agency program. The max user counts allowable on Ontraport would be restrictive for marketing agencies that have teams of people who perform work on client accounts. Their partner program looks to be more geared to selling and getting a commission than it is about enabling performing work for a group of clients. ActiveDEMAND also has content moderation, which can help marketing agencies add approvals to content before it gets published.

ontraport alternatives
White Label
Referral Program
Content Moderation
Free Agency Portal
Earnings reports through partner center
Cross Account Marketing
Some template copying is available


Create your free agency portal



Ontraport offers a built-in CRM. Like many marketing automation platforms that have a built-in CRM, native integration with other CRMs suffers. Ontraport relies on 3rd party tools to integrate with other CRM’s and doesn’t have tight native integration because it has a CRM built-in.

Note: the list would be too long to show all integrations, so we’ve chosen some common integration options below.

ontraport alternatives
Built-in CRM
Native Salesforce Integration
Native Pipedrive Integration
Other Popular CRM’s

Popular eCommerce Engines Shopify, Magento, WooCommerce, Prestashop Shopify, WooCommerce, 1shoppingcart
HTML Tracking Code
WordPress Plugin
Supports membership websites, and adding forms, no dynamic content or popups
Integrate via Google Tag Manager
Somewhat documented
Facebook, Google, Twitter


Marketing Automation Features

ActiveDEMAND and Ontraport both offer good marketing automation features. ActiveDEMAND offers more integrated options with call tracking, as well as more dynamic control over the website vs Ontraport.

ontraport alternatives
Email Drip & Newsletters
Landing Pages
Marketing Dashboard & Reports
Sophisticated Dynamic Website Content
Call Tracking

Sophisticated Trigger Popups
For Forms
Appointment Scheduling

Integrated: Google or Microsoft

unsure on integration: maybe 3rd party
Lead Scoring


Are you looking for the Best Ontraport Alternative?

If you’re building a club website, or some website with membership, or an affiliate network, Ontraport is very focused on providing features for those businesses. ActiveDEMAND is focused on a very different market: digital marketing agencies, senior’s care, SaaS companies, and B2B companies and provides features more suitable for those industries. Compared with Ontraport, ActiveDEMAND would be a much better fit for a company with a marketing team, whether it’s an agency or an in-house team that uses the marketing automation platform.

Note: this comparison was made with publicly available information online. Pricing, features, and capabilities may vary over time.



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