Marketo Pricing and Features vs ActiveDEMAND

With Marketo being purchased by Adobe, some customers are looking for a Marketo alternative for their marketing automation platform. Other marketing professionals may be tired of the high costs or outdated interface.

Marketo users migrating from Marketo to ActiveDEMAND qualify for a 2 month free promotion. Speak to your ActiveDEMAND Account Manager for more details.

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ActiveDEMAND vs Marketo Pricing

ActiveDEMAND has standard pricing available online for all to see because we know our pricing is awesome. Marketo’s pricing is only given out by salespeople, and it’s separated by solution rather than as an all-in-one platform. ActiveDEMAND has better customer ratings on 3rd party review sites.

Marketo Alternative
First Year Price $6,588 (5000 Contacts) $10,800 – $33,000
Contract Terms Monthly or Yearly Yearly Contracts
Reviews G2 Crowd:4.5/5
GetApp: 4.38/5
Capterra: 4.5/5
G2 Crowd: 4.1/5
GetApp: 4.22/5
Capterra: 4/5


Agency Features

ActiveDEMAND and Marketo both offer programs specific to marketing agencies. Marketo has 4 levels of features for partners that are each unlocked once agency clients are spending enough with Marketo. ActiveDEMAND notably offers white-label marketing automation so that your agency brand is front and center. ActiveDEMAND also has content moderation built-in so users can easily QC work based on an approvals system before they’re published live.

Multi-Client Management
White Label
Content Moderation
Referral Program
Free Agency Portal
Cross Account Marketing


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ActiveDEMAND and Marketo both offer great integration to most popular platforms that marketers love. If  you need to integrate your marketing automation platform with your CRM, WordPress website, email, calendar, and all your other marketing tools, both Marketo and the Marketo Alternative, ActiveDEMAND, will do the trick.

Note: the list would be too long to show all integrations, so we’ve chosen some common integration options below.

Built-in CRM
Native Salesforce Integration
Native Pipedrive Integration
Other Popular CRM’s
HTML Tracking Code
WordPress Plugin
Integrate via Google Tag Manager

via Munchkin or others
Facebook, Google, Twitter


Marketing Automation Features

Both ActiveDEMAND and Marketo offer extensive marketing automation features. In our opinion, Marketo’s UI appears outdated and clunky.

Email Drip & Newsletters
Landing Pages
Marketing Dashboard & Reports
Sophisticated Dynamic Website Content
Call Tracking


3rd party
Chat Bots

3rd party
Sophisticated Trigger Popups
Appointment Scheduling

Integrated: Google or Microsoft

3rd party
Lead Scoring


The Best Marketo Alternative?

ActiveDEMAND and Marketo are both excellent marketing automation platforms. ActiveDEMAND’s UI uses the more modern Material Design philosophy while Marketo has a clunky legacy UI. ActiveDEMAND is also much more affordably priced and offers monthly pricing, making the decision to try it out a lot easier.

Note: this comparison was made with publicly available information online. Pricing, features, and capabilities may vary over time.


Aldo Castro, Co-Founder and Strategic Consultant of BDM: “We evaluated Hubspot, Marketo, and Zoho. We chose ActiveDEMAND because of the focus on solving people’s pain points as well as their support, functionality and pairing with Pipedrive. Last but not least, was the affordable price point.”




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