Marketo Alternative

Marketo Pricing and Features vs ActiveDEMAND

With Marketo being purchased by Adobe, some customers are looking for a Marketo alternative marketing automation platform. Other marketing professionals may be tired of the high costs or outdated interface.




ActiveDEMAND vs Marketo Pricing

ActiveDEMAND has standard pricing available online for all to see because we know our pricing is awesome. Marketo’s pricing is only given out by salespeople, and it’s separated by solution rather than as an all-in-one platform. ActiveDEMAND has better customer ratings on 3rd party review sites.

First Year Price $6,588 (5000 Contacts) $10,800 – $33,000
Contract Terms Monthly or Yearly Yearly Contracts
Reviews G2 Crowd:4.5/5
GetApp: 4.38/5
Capterra: 4.5/5
G2 Crowd: 4.1/5
GetApp: 4.22/5
Capterra: 4/5


Agency Features

ActiveDEMAND and Marketo both offer programs specific to marketing agencies. Marketo has 4 levels of features for partners that are each unlocked once agency clients are spending enough with Marketo. ActiveDEMAND notably offers white-label marketing automation so that your agency brand is front and center.

Multi-Client Management YES YES
White Label YES Not Really
Referral Program YES YES
Free Agency Portal YES YES
Cross Account Marketing YES YES




ActiveDEMAND and Marketo both offer great integration to most popular platforms that marketers love.

Note: the list would be too long to show all integrations, so we’ve chosen some common integration options below.

Built-in CRM NO NO
Native Salesforce Integration YES YES
Native Pipedrive Integration YES YES
Other Popular CRM’s YES YES
HTML Tracking Code YES YES
WordPress Plugin YES YES
Integrate via Google Tag Manager YES YES, via Munchkin or others
Facebook, Google, Twitter YES YES
Zapier YES YES


Marketing Automation Features

Both ActiveDEMAND and Marketo offer extensive marketing automation features. In our opinion, Marketo’s UI appears outdated and clunky.

Email Drip & Newsletters YES YES
Landing Pages YES YES
Marketing Dashboard & Reports YES YES
Sophisticated Dynamic Website Content YES YES
Call Tracking YES, Integrated YES, 3rd party
Chat Bots NO YES, 3rd party
Sophisticated Trigger Popups YES YES
Appointment Scheduling YES, Integrated: Google or Microsoft YES, 3rd party
Lead Scoring YES YES


Are you looking for a Better Marketo Alternative?

ActiveDEMAND and Marketo are both excellent marketing automation platforms. ActiveDEMAND’s UI uses the more modern Material Design philosophy while Marketo has a clunky legacy UI. ActiveDEMAND is also much more affordably priced and offers monthly pricing, making the decision to try it out a lot easier.

Note: this comparison was made with publicly available information online. Pricing, features, and capabilities may vary over time.


Aldo Castro, Co-Founder and Strategic Consultant of BDM: “We evaluated Hubspot, Marketo, and Zoho. We chose ActiveDEMAND because of the focus on solving people’s pain points as well as their support, functionality and pairing with Pipedrive. Last but not least, was the affordable price point.”