Marketo Alternative
Marketo Pricing and Features vs ActiveDEMAND
With Marketo being purchased by Adobe, some customers are looking for a Marketo alternative marketing automation platform. Other marketing professionals may be tired of the high costs or outdated interface.
ActiveDEMAND vs Marketo Pricing
ActiveDEMAND has standard pricing available online for all to see because we know our pricing is awesome. Marketo’s pricing is only given out by salespeople, and it’s separated by solution rather than as an all-in-one platform. ActiveDEMAND has better customer ratings on 3rd party review sites.
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| First Year Price | $6,588 (5000 Contacts) | $10,800 – $33,000 |
| Contract Terms | Monthly or Yearly | Yearly Contracts |
| Reviews | G2 Crowd:4.5/5 GetApp: 4.38/5 Capterra: 4.5/5 |
G2 Crowd: 4.1/5 GetApp: 4.22/5 Capterra: 4/5 |
Agency Features
ActiveDEMAND and Marketo both offer programs specific to marketing agencies. Marketo has 4 levels of features for partners that are each unlocked once agency clients are spending enough with Marketo. ActiveDEMAND notably offers white-label marketing automation so that your agency brand is front and center.
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| Multi-Client Management | YES | YES |
| White Label | YES | Not Really |
| Referral Program | YES | YES |
| Free Agency Portal | YES | YES |
| Cross Account Marketing | YES | YES |
Integration
ActiveDEMAND and Marketo both offer great integration to most popular platforms that marketers love.
Note: the list would be too long to show all integrations, so we’ve chosen some common integration options below.
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| Built-in CRM | NO | NO |
| Native Salesforce Integration | YES | YES |
| Native Pipedrive Integration | YES | YES |
| Other Popular CRM’s | YES | YES |
| HTML Tracking Code | YES | YES |
| WordPress Plugin | YES | YES |
| Integrate via Google Tag Manager | YES | YES, via Munchkin or others |
| Facebook, Google, Twitter | YES | YES |
| Zapier | YES | YES |
Marketing Automation Features
Both ActiveDEMAND and Marketo offer extensive marketing automation features. In our opinion, Marketo’s UI appears outdated and clunky.
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| Email Drip & Newsletters | YES | YES |
| Landing Pages | YES | YES |
| Marketing Dashboard & Reports | YES | YES |
| Sophisticated Dynamic Website Content | YES | YES |
| Call Tracking | YES, Integrated | YES, 3rd party |
| Chat Bots | NO | YES, 3rd party |
| Sophisticated Trigger Popups | YES | YES |
| Appointment Scheduling | YES, Integrated: Google or Microsoft | YES, 3rd party |
| Lead Scoring | YES | YES |
Are you looking for a Better Marketo Alternative?
ActiveDEMAND and Marketo are both excellent marketing automation platforms. ActiveDEMAND’s UI uses the more modern Material Design philosophy while Marketo has a clunky legacy UI. ActiveDEMAND is also much more affordably priced and offers monthly pricing, making the decision to try it out a lot easier.
Note: this comparison was made with publicly available information online. Pricing, features, and capabilities may vary over time.
Aldo Castro, Co-Founder and Strategic Consultant of BDM: “We evaluated Hubspot, Marketo, and Zoho. We chose ActiveDEMAND because of the focus on solving people’s pain points as well as their support, functionality and pairing with Pipedrive. Last but not least, was the affordable price point.”