Intercom Pricing and Features vs ActiveDEMAND
Intercom is a great messaging platform that has started to build on marketing automation features. The platform is particularly focused on helping support teams. Most of the integrations in Intercom are focused on online chat, while ActiveDEMAND is first and foremost a marketing automation platform. In fact, Intercom integrates with other marketing automation platforms.
ActiveDEMAND vs Intercom Pricing
Intercom pricing is built primarily around a use case of helping support teams, so it’s not directly comparable to traditional marketing automation pricing. It’s focused on user seats from a support standpoint, and not from a marketing standpoint, which is why Intercom has 2 user seats at their pro level while ActiveDEMAND has unlimited user seats so that marketing teams are not limited.
|First Year Price||Small Business Marketer: $1,788 (5,000 contacts, unlimited users)||Pro: $3,324 (up to 5,000 active contacts, 2 user seats)|
|Contract Terms||Monthly or Yearly||Monthly or Yearly|
|G2 Crowd: 4.3/5
Intercom is primarily aimed at support and in-house teams. There is currently no agency program advertised on their website. ActiveDEMAND is focused on a great agency experience, offering an agency referral program, full white labelling, and makes it easy to cross-account market for companies that do marketing for franchises, multiple locations, or multiple clients.
|Free Agency Portal||YES||NO|
|Cross Account Marketing||YES||NO|
Because Intercom is focused on support and chat, integrations are focused on those features. Both Intercom and ActiveDEMAND support Salesforce and Pipedrive integration, and ActiveDEMAND supports a few more popular CRM’s like NoCRM and Nimble. While Intercom can fill CRM’s with chat logs, it is not a full marketing automation platform and will not add other user signals that a marketing automation platform will detect.
|Native Salesforce Integration||YES||YES|
|Native Pipedrive Integration||YES||YES|
|Other Popular CRM’s||YES, Many||Not really|
|Popular eCommerce Engines||Shopify, Magento, WooCommerce, Prestashop||Shopify|
|HTML Tracking Code||YES||YES|
|WordPress Plugin||YES||YES, enables chat across the site|
|Integrate via Google Tag Manager||YES||YES|
|Facebook, Google, Twitter||YES||Analytics, FB Chat, but not FB ads or Google Ads|
Marketing Automation Features
Intercom’s chat platform is excellent and much of how it operates is centered on that chat. Inbound leads and support through chat are well handled and have appropriate automation steps available. ActiveDEMAND is built as a marketing automation platform with deep ties into the website, so it supports landing pages, dynamic content and integrates more inbound signals and offers more outbound options.
|Email Drip & Newsletters||YES||Kinda|
|Marketing Dashboard & Reports||YES||YES, as they pertain to their data|
|Sophisticated Dynamic Website Content||YES||NO|
|Chat bots||NO||At Premium pricing level, $100/mo|
|Call Tracking||YES, Integrated||Has call integration, but not for marketing effectiveness|
|Sophisticated Trigger Popups||YES||YES, with limited user signals, popups limited to chat|
|Appointment Scheduling||YES, Integrated: Google G Suite or Microsoft Office 365||YES, with G Suite, and with Microsoft Teams, not with 365 Calendar|
|Lead Scoring||YES||YES, with limited user signals|
Are you looking for the Best Intercom Alternative?
Intercom is a fantastic support and chat platform, but it’s not the best choice for B2B, agencies, and SaaS companies that need to use marketing automation to get more business. For those organizations, ActiveDEMAND provides a better, full-stack marketing automation platform.
Note: this comparison was made with publicly available information online. Pricing, features, and capabilities may vary over time.