Hyperise Pricing and Features vs ActiveDEMAND
Founded in 2018, Hyperise is a fairly new, dynamic content platform that enables easy personalization. ActiveDEMAND is a marketing automation platform that also includes personalization and dynamic content.
Pricing models between the two platforms are very different, like comparing apples to oranges. ActiveDEMAND has a marketing automation style pricing model that’s based on contacts, while Hyperise is priced based on impressions and seats.
ActiveDEMAND has marketing automation features built-in, while Hyperise integrates with other platforms.
Customer review ratings are similar between the two platforms.
As the products occupy different scopes, it’s a bit tough to directly compare feature sets. Both platforms do a great job of personalizing images to individuals. However, because ActiveDEMAND personalizes images and other content like personalized links, text, etc, etc, it can be a more full personalization platform. It can also natively gather signals from users from more places, and those signals can be used to trigger personalization.
Marketing automation platforms must offer excellent integration with popular related marketing and sales platforms to be useful. Both ActiveDEMAND and Hyperise offer great integration with platforms that make sense for the feature sets of each platform.
Note: the list would be too long to show all integrations, so we’ve chosen some commonly used integration options below.
Digital marketing agencies are at the forefront of using marketing automation technology to get better results for clients. ActiveDEMAND and Hyperise both offer agency-specific pricing and features.
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For those companies that have email, call tracking, landing pages, and other marketing automation already deployed and only need dynamic images, Hyperise fits the bill. For those who don’t have those features, or may need to grow into them, ActiveDEMAND can personalize more and has the marketing automation platform to apply a full push to personalize everything for prospects.