Hubspot Alternative
Hubspot Pricing and Features vs ActiveDEMAND
Founded in 2006, Hubspot was one of the first online marketing automation platforms and is well known. As a market leader, they charge more and do not offer month-to-month subscriptions. As a Hubspot alternative, ActiveDEMAND offers a more affordable pricing model as well as the choice between yearly or month-to-month contracts, making it easier to try out and see if you like it. See detailed ActiveDEMAND pricing here.
Customer review ratings are similar between the two platforms.
Hubspot Pricing vs ActiveDEMAND
We’re comparing ActiveDEMAND Corporate Marketer vs HubSpot’s Pro package because they’re closer in cost and HubSpot’s enterprise pricing is not even in the same ballpark. Hubspot now offers “marketing contacts” as an option and we’ve included sample pricing for it in the chart below.
Hubspot has a required $3000 onboarding fee for their pro package.
Hubspot’s per contact rate is also quite high. To add 5,000 more contacts to this package costs an extra $224 per month.
 |
 |
 |
|---|---|---|
|
ActiveDEMAND |
Hubspot Pro | |
| First Year Price |
$6,588 |
$15,297 (7,000 contacts including $3,000 onboarding fee) all paid upfront |
| Terms | Monthly or Yearly | Yearly commitments, pay yearly or monthly |
| Reviews | G2: 4.5/5 GetApp: 4.2/5 |
G2: 4.4/5 Getapp: 4.5/5 |
Compare Marketing Automation Platforms
The value of a marketing automation platform is typically much more than the cost, but when a company is adopting new technology, affordable pricing helps make the choice easier.
Agency Features
Digital marketing agencies are at the forefront of using marketing automation technology to get better results for clients. ActiveDEMAND and HubSpot both offer great features for agencies. HubSpot has the lead on agency marketing resources to help agencies market their marketing automation, while as a Hubspot competitor, ActiveDEMAND offers better cross-account functionality, which is really handy for agencies that market for franchise clients or those with multiple office locations. ActiveDEMAND offers full white label marketing automation.
 |
|
|
|---|---|---|
| Multi-Client Management | ||
| Clone entire accounts from account templates |  |
|
| White Labeling | ||
| Referral Program | ||
| Free Agency Portal | ||
| Free Marketing Resources | ||
| Priority Software Enhancements | ||
| Sign up clients under your agency account |  |
|
| User Roles | |
|
| Content Moderation | |
*With Hubspot, you sign up clients under their own accounts. ActiveDEMAND allows you to easily add client sub-accounts under your agency account
*Only available in Hubspot Enterprise
Email Marketing
ActiveDEMAND and Hubspot both include easy-to-use email marketing systems. Hubspot has more limitations than ActiveDEMAND, but they’re fairly reasonable and would only limit some use cases. Both ActiveDEMAND and Hubspot offer advanced features like dynamic content that allow you to extensively personalize emails and offers.
|
|
|
|---|---|---|
| Drag-and-Drop Email Designer |
||
| Dynamic Email Content |
||
| A/B Testing | ||
| Email Send Cap | Unlimited | 10X Contact Tier Per Month |
| List Segmentation Cap |
Unlimited | Up to 1000 Active Lists, 1000 Static Lists |
| Form Follow-up Emails |
Unlimited | Up to 3 Automated Emails Per Form |
Automation
ActiveDEMAND and Hubspot both offer excellent marketing automation features, but there are some limitations that Hubspot places on their Professional plan. Some of the more advanced features around segmentation and triggering are also only included in the much more expensive Hubspot Enterprise plan. Some users will find the lead scoring that Hubspot Pro offers to be too limiting.
|
|
|
|---|---|---|
| Visual Workflow Builder |
||
| Unlimited Workflows | Up to 300 Workflows | |
| Lead Scoring | ||
| Unlimited Lead Scoring Properties |
Up to 5 Scoring Properties | |
| Dynamic Lists | ||
| Static Lists | ||
| Dynamic Landing Pages |
||
| Unlimited Custom Fields |
Up to 1000 Custom Properties | |
| Custom Event Triggers And Reporting |
|
|
| Event-Based Segmentation |
|
|
| Conversational Bots |
*Only available in Hubspot Enterprise
Forms
Forms are a crucial way that marketing automation platforms get contact information. Both Hubspot and ActiveDEMAND have excellent web form features like dynamic form fields, auto-complete, etc. Hubspot Pro users are limited to 3 emails inside each form response, which may not be enough for some users.
|
|
|
|---|---|---|
| Drag-and-Drop Form Builder |
||
| Dynamic Forms | ||
| CSS to Match Website |
||
| Custom Fields | ||
| Auto-Complete | ||
| Progressive Forms | ||
| Autoresponder Workflow |
 |
|
| Add Form to Website With HTML |
||
| Add Form Via WordPress Plugin |
*Limited to 3 emails per form autoresponder
Contacts and Tracking
Hubspot and ActiveDEMAND compare almost identically when it comes to contacts and tracking. Although Hubspot Pro is limited to 10k interactions per contact, that’s not really going to be a problem for most users.
|
|
|
|---|---|---|
| Unlimited Contact Tracking |
Up to 10,000 Interactions | |
| Track Timeline of User Interactions |
||
| Anonymous Visitor Tracking |
||
| Filter Interactions By Type |
Appointment Scheduling
Appointment schedulers are a fantastic way to get high-quality conversions. Compared to ActiveDEMAND, Hubspot also has an excellent appointment scheduling system. Both platforms integrate with common platforms, but Hubspot doesn’t offer native GoToMeeting support with their appointment scheduler.
|
|
|
|---|---|---|
| Built-In Appointment Scheduling |
||
| Sync With Google Calendar |
||
| Sync With Office 365 Calendar |
||
| Meeting Reminder Automation |
||
| Sync With Your CRM |
||
| Zoom Meeting Support |
||
| GoToMeeting Support |
Landing Pages
ActiveDEMAND and Hubspot both offer landing pages and you can dynamically change content to personalize the experience for users.
|
|
|
|---|---|---|
| Drag-and-Drop Landing Page Designer |
||
| Dynamic Content | ||
| Optimize For Mobile |
||
| Geographic Targeting |
||
| Keyword Targeting |
Social Media
|
|
|
|---|---|---|
| Post to Twitter, Facebook, LinkedIn |
||
| Schedule Social Posts |
||
| Unlimited Ad Retargeting Lists |
5* | |
| Content Calendar | ||
| Automation Rules Based on Social Activity |
||
| Social Activity History in Contact Timeline |
*10k/Month spend limit on Hubspot Pro, up to 5 Audiences
Integrations
Both Hubspot and ActiveDEMAND offer plenty of native integration options as well as Zapier for less popular platforms. It’s easy to integrate these platforms with websites, CRMs, eCommerce engines, and other marketing and sales platforms.
|
|
|
|---|---|---|
| Native Connection to Popular CRMs |
||
| Website HTML Tracking Code |
||
| Use Google Tag Manager |
||
| Zapier | ||
| Popular eCommerce Engines |
||
| GoToWebinar | ||
| Integrated Call Tracking | |
*Call tracking in Hubspot is typically done with 3rd party platforms that are integrated.
Reporting
Reporting on marketing results is easy on both platforms. Hubspot has some limitations in Pro, most of which won’t bother most users, but the limited calculated metrics might be a blocker for some users. Also, there are no scheduled email reports in Hubspot. Instead, you have to schedule dashboard emails.
|
|
|
|---|---|---|
| Create Custom Dashboards |
||
| Scheduled Email Reports |
|
|
| Unlimited Custom Reports |
Up to 100 Custom Reports | |
| Unlimited Campaign Reporting |
Up to 1000 Campaigns Per Portal |
|
| Unlimited Calculated Metrics |
Up to 5 Calculated Metrics |
*Hubspot allows you to schedule dashboard emails, but creating separate scheduled email reports isn’t really a thing. It is a requested feature in Hubspot’s user forum.
Support
ActiveDEMAND and Hubspot both offer excellent customer support.
|
|
|
|---|---|---|
| Live Chat | ||
| Training Webinars | ||
| Support Articles | ||
| Training Videos | ||
| Get Support Via |
||
| Book a Support Video Call |
||
| Professional Paid Implementation Services |
Are You Looking for a Better Marketing Agency Solution?
Wonder why digital marketing agencies are dumping Hubspot and moving to the better alternative, ActiveDEMAND? The choice is obvious. Hubspot is not designed by marketing agencies nor is it designed for marketing agencies. ActiveDEMAND is the true solution for marketing agencies and businesses alike. Not only does ActiveDEMAND provide a clear advantage for marketing agencies, but ActiveDEMAND is also priced significantly lower than Hubspot.
Get started with ActiveDEMAND today, the truly affordable Hubspot alternative.
Hubspot Alternative
Hubspot Pricing and Features vs ActiveDEMAND
Founded in 2006, Hubspot was one of the first online marketing automation platforms and is well known. As a market leader, they charge more and do not offer month-to-month subscriptions. As a Hubspot alternative, ActiveDEMAND offers a more affordable pricing model as well as the choice between yearly or month-to-month contracts, making it easier to try out and see if you like it. See detailed ActiveDEMAND pricing here.
Customer review ratings are similar between the two platforms.
Hubspot Pricing vs ActiveDEMAND
We’re comparing ActiveDEMAND Corporate Marketer vs HubSpot’s Pro package because they’re closer in cost and HubSpot’s enterprise pricing is not even in the same ballpark. Hubspot now offers “marketing contacts” as an option and we’ve included sample pricing for it in the chart below.
Hubspot has a required $3000 onboarding fee for their pro package.
Hubspot’s per contact rate is also quite high. To add 5,000 more contacts to this package costs an extra $224 per month.
 |
 |
|
|
ActiveDEMAND |
Hubspot Pro | |
| First Year Price |
$6,588 |
$15,297
(7,000 contacts |
| Terms | Monthly or
Yearly |
Yearly commitments, pay yearly or monthly |
| Reviews | G2: 4.5/5 GetApp: 4.2/5 |
G2: 4.4/5
Getapp: 4.5/5 |
Compare Marketing Automation Platforms
The value of a marketing automation platform is typically much more than the cost, but when a company is adopting new technology, affordable pricing helps make the choice easier.
Agency Features
Digital marketing agencies are at the forefront of using marketing automation technology to get better results for clients. ActiveDEMAND and HubSpot both offer great features for agencies. HubSpot has the lead on agency marketing resources to help agencies market their marketing automation, while as a Hubspot alternative, ActiveDEMAND offers better cross-account functionality, which is really handy for agencies that market for franchise clients or those with multiple office locations. ActiveDEMAND offers full white label marketing automation.
|
|
|
|---|---|---|
| Multi-Client Management |
||
| White Labeling | ||
| Referral Program | ||
| Free Agency Portal |
||
| Free Marketing Resources |
||
| Priority Software Enhancements |
||
| User Roles | |
|
| Content Moderation | |
*Only available in Hubspot Enterprise
Email Marketing
ActiveDEMAND and Hubspot both include easy-to-use email marketing systems. Hubspot has more limitations than ActiveDEMAND, but they’re fairly reasonable and would only limit some use cases. Both ActiveDEMAND and Hubspot offer advanced features like dynamic content that allow you to extensively personalize emails and offers.
|
|
|
|---|---|---|
| Drag-and-Drop Email Designer |
||
| Dynamic Email Content |
||
| A/B Testing | ||
| Email Send Cap | Unlimited | 10X Contact Tier Per Month |
| List Segmentation Cap |
Unlimited | Up to 1000 Active Lists, 1000 Static Lists |
| Form Follow-up Emails |
Unlimited | Up to 3 Automated Emails Per Form |
Automation
ActiveDEMAND and Hubspot both offer excellent marketing automation features, but there are some limitations that Hubspot places on their Professional plan. Some of the more advanced features around segmentation and triggering are also only included in the much more expensive Hubspot Enterprise plan. Some users will find the lead scoring that Hubspot Pro offers to be too limiting.
|
|
|
|---|---|---|
| Visual Workflow Builder |
||
| Unlimited Workflows | Up to 300 Workflows |
|
| Lead Scoring | ||
| Unlimited Lead Scoring Properties |
Up to 5 Scoring Properties |
|
| Dynamic Lists | ||
| Static Lists | ||
| Dynamic Landing Pages |
||
| Unlimited Custom Fields |
Up to 1000 Custom Properties |
|
| Custom Event Triggers And Reporting |
|
|
| Event-Based Segmentation |
|
|
| Conversational Bots |
*Only available in Hubspot Enterprise
Forms
Forms are a crucial way that marketing automation platforms get contact information. Both Hubspot and ActiveDEMAND have excellent web form features like dynamic form fields, auto-complete, etc. Hubspot Pro users are limited to 3 emails inside each form response, which may not be enough for some users.
|
|
|
|---|---|---|
| Drag-and-Drop Form Builder |
||
| Dynamic Forms | ||
| CSS to Match Website |
||
| Custom Fields | ||
| Auto-Complete | ||
| Progressive Forms | ||
| Autoresponder Workflow |
|
|
| Add Form to Website With HTML |
||
| Add Form Via WordPress Plugin |
*Limited to 3 emails per form autoresponder
Contacts and Tracking
Hubspot and ActiveDEMAND compare almost identically when it comes to contacts and tracking. Although Hubspot Pro is limited to 10k interactions per contact, that’s not really going to be a problem for most users.
|
|
|
|---|---|---|
| Unlimited Contact Tracking |
Up to 10,000 Interactions |
|
| Track Timeline of User Interactions |
||
| Anonymous Visitor Tracking |
||
| Filter Interactions By Type |
Appointment Scheduling
Appointment schedulers are a fantastic way to get high-quality conversions. Compared to ActiveDEMAND, Hubspot also has an excellent appointment scheduling system. Both platforms integrate with common platforms, but Hubspot doesn’t offer native GoToMeeting support with their appointment scheduler.
|
|
|
|---|---|---|
| Built-In Appointment Scheduling |
||
| Sync With Google Calendar |
||
| Sync With Office 365 Calendar |
||
| Meeting Reminder Automation |
||
| Sync With Your CRM |
||
| Zoom Meeting Support |
||
| GoToMeeting Support |
|
Landing Pages
ActiveDEMAND and Hubspot both offer landing pages and you can dynamically change content to personalize the experience for users.
|
|
|
|---|---|---|
| Drag-and-Drop Landing Page Designer |
||
| Dynamic Content | ||
| Optimize For Mobile |
||
| Geographic Targeting |
||
| Keyword Targeting |
Social Media
|
|
|
|---|---|---|
| Post to Twitter, Facebook, LinkedIn |
||
| Schedule Social Posts |
||
| Unlimited Ad Retargeting Lists |
5* | |
| Content Calendar | ||
| Automation Rules Based on Social Activity |
||
| Social Activity History in Contact Timeline |
|
*10k/Month spend limit on Hubspot Pro, up to 5 Audiences
Integrations
Both Hubspot and ActiveDEMAND offer plenty of native integration options as well as Zapier for less popular platforms. It’s easy to integrate these platforms with websites, CRMs, eCommerce engines, and other marketing and sales platforms.
|
|
|
|---|---|---|
| Native Connection to Popular CRMs |
||
| Website HTML Tracking Code |
||
| Use Google Tag Manager |
||
| Zapier | ||
| Popular eCommerce Engines |
||
| GoToWebinar | ||
| Integrated Call Tracking | |
*Call tracking in Hubspot is typically done with 3rd party platforms that are integrated.
Reporting
Reporting on marketing results is easy on both platforms. Hubspot has some limitations in Pro, most of which won’t bother most users, but the limited calculated metrics might be a blocker for some users. Also, there are no scheduled email reports in Hubspot. Instead, you have to schedule dashboard emails.
|
|
|
|---|---|---|
| Create Custom Dashboards |
||
| Schedule Email Reports |
|
|
| Unlimited Custom Reports |
Up to 100 Custom Reports |
|
| Unlimited Campaign Reporting |
Up to 1000 Campaigns Per Portal |
|
| Unlimited Calculated Metrics |
Up to 5 Calculated Metrics |
*Hubspot allows you to schedule dashboard emails, but creating separate scheduled email reports isn’t really a thing. It is a requested feature in Hubspot’s user forum.
Support
ActiveDEMAND and Hubspot both offer excellent customer support.
|
|
|
|---|---|---|
| Live Chat | ||
| Training Webinars | ||
| Support Articles | ||
| Training Videos | ||
| Get Support Via |
||
| Book a Support Video Call |
|
|
| Professional Paid Implementation Services |
Are You Looking for a Better Marketing Agency Solution?
Wonder why digital marketing agencies are dumping Hubspot and moving to the better alternative, ActiveDEMAND? The choice is obvious. Hubspot is not designed by marketing agencies nor is it designed for marketing agencies. ActiveDEMAND is the true solution for marketing agencies and businesses alike. Not only does ActiveDEMAND provide a clear advantage for marketing agencies, but ActiveDEMAND is also priced significantly lower than Hubspot.
Get started with ActiveDEMAND today, the truly affordable Hubspot alternative.