Hubspot Pricing and Features vs ActiveDEMAND
Founded in 2006, Hubspot was one of the first online marketing automation platforms and is well known. As a market leader, they charge more and do not offer month to month subscriptions. ActiveDEMAND offers a more affordable pricing model as well as the choice between yearly or month to month contracts, making it easier to try out and see if you like it. See detailed ActiveDEMAND pricing here.
Customer review ratings are similar between the two platforms.
Note: We’re comparing ActiveDEMAND Corporate Marketer vs HubSpot’s Pro package because they’re closer in cost. HubSpot’s enterprise pricing is quite a bit more. Hubspot now offers “marketing contacts” as an option and we’ve included sample pricing for it in the chart below.
Note2: Hubspot has a required $3000 onboarding fee for their pro package
The value from a marketing automation platform is typically much more than the cost, but when a company is adopting new technology, affordable pricing helps make the choice easier.
Digital marketing agencies are at the forefront of using marketing automation technology to get better results for clients. ActiveDEMAND and HubSpot both offer great features for agencies. HubSpot has the lead on agency marketing resources to help agencies market their marketing automation, while ActiveDEMAND offers better cross-account functionality, which is really handy for agencies that market for franchise clients or those with multiple office locations. ActiveDEMAND offers full white label marketing automation.
Marketing automation platforms must offer excellent integration with popular related marketing and sales platforms to be useful. Both HubSpot and ActiveDEMAND offer a lot of flexibility in integration with other platforms so you can extend functionality.
Note: the list would be too long to show all integrations, so we’ve chosen some commonly used integration options below.
Marketing Automation Features
As marketing automation platforms, ActiveDEMAND and HubSpot both provide a wide selection of features. Depending on the feature, some are built-in while others are integrated. For example, ActiveDEMAND uses a WordPress plugin to integrate with a WordPress blog while HubSpot has blogging built-in. Similarly, ActiveDEMAND has call tracking integrated, while HubSpot goes 3rd party. While there are some limits on features in HubSpot Pro, most are reasonable and unlikely to be surpassed. Conversely, most ActiveDEMAND features are unlimited in use for the Corporate Marketer package.
Are you looking for a Better Marketing Agency Solution?
Wonder why digital marketing agencies are dumping Hubspot and moving to the better alternative, ActiveDEMAND? The choice is obvious. Hubspot is not designed by marketing agencies nor is it designed for marketing agencies. ActiveDEMAND is the true solution for marketing agencies and businesses alike. Not only does ActiveDEMAND provide a clear advantage for marketing agencies, ActiveDEMAND is priced significantly lower than Hubspot.
Aldo Castro, Co-Founder and Strategic Consultant of BDM: “We evaluated Hubspot, Marketo, and Zoho. We chose ActiveDEMAND because of the focus on solving people’s pain points as well as their support, functionality and pairing with Pipedrive. Last but not least, was the affordable price point.”