Hubspot Alternative

Hubspot Pricing and Features vs ActiveDEMAND

Founded in 2006, Hubspot was one of the first online marketing automation platforms and is well known. As a market leader, they charge more and do not offer month-to-month subscriptions. As a Hubspot alternative, ActiveDEMAND offers a more affordable pricing model as well as the choice between yearly or month-to-month contracts, making it easier to try out and see if you like it. See detailed ActiveDEMAND pricing here.

Customer review ratings are similar between the two platforms.

Hubspot Pricing vs ActiveDEMAND

We’re comparing ActiveDEMAND Corporate Marketer vs HubSpot’s Pro package because they’re closer in cost and HubSpot’s enterprise pricing is not even in the same ballpark. Hubspot now offers “marketing contacts” as an option and we’ve included sample pricing for it in the chart below.

Hubspot has a required $3000 onboarding fee for their pro package.
Hubspot’s per contact rate is also quite high. To add 5,000 more contacts to this package costs an extra $224 per month.

 

hubspot competitor hubspot pricing
 

ActiveDEMAND
Corporate Marketer

Hubspot Pro
First Year Price

$6,588
(5000 contacts)

$15,297
(7,000 contacts including
$3,000 onboarding fee)
a
ll paid upfront
Terms Monthly or Yearly Yearly commitments,
pay yearly or monthly
Reviews G2: 4.5/5
GetApp: 4.2/5
G2: 4.4/5
Getapp: 4.5/5
Start your 14-day free trial

Compare Marketing Automation Platforms

The value from a marketing automation platform is typically much more than the cost, but when a company is adopting new technology, affordable pricing helps make the choice easier.

Agency Features

Digital marketing agencies are at the forefront of using marketing automation technology to get better results for clients. ActiveDEMAND and HubSpot both offer great features for agencies. HubSpot has the lead on agency marketing resources to help agencies market their marketing automation, while as a Hubspot competitor, ActiveDEMAND offers better cross-account functionality, which is really handy for agencies that market for franchise clients or those with multiple office locations. ActiveDEMAND offers full white label marketing automation.

Multi-Client Management
Clone entire accounts from account templates
White Labeling
Referral Program
Free Agency Portal
Free Marketing Resources
Priority Software Enhancements
Sign up clients under your agency account
User Roles
Content Moderation

*With Hubspot, you sign up clients under their own accounts. ActiveDEMAND allows you to easily add client sub-accounts under your agency account

*Only available in Hubspot Enterprise

Email Marketing

ActiveDEMAND and Hubspot both include easy-to-use email marketing systems. Hubspot has more limitations than ActiveDEMAND, but they’re fairly reasonable and would only limit some use cases. Both ActiveDEMAND and Hubspot offer advanced features like dynamic content that allow you to extensively personalize emails and offers.

Drag-and-Drop
Email Designer
Dynamic Email
Content
A/B Testing
Email Send Cap Unlimited 10X Contact Tier Per Month
List Segmentation
Cap
Unlimited Up to 1000 Active Lists, 1000 Static Lists
Form Follow-up
Emails
Unlimited Up to 3 Automated Emails Per Form

Automation

ActiveDEMAND and Hubspot both offer excellent marketing automation features, but there are some limitations that Hubspot places on their Professional plan. Some of the more advanced features around segmentation and triggering are also only included in the much more expensive Hubspot Enterprise plan. Some users will find the lead scoring that Hubspot Pro offers to be too limiting.

Visual Workflow
Builder
Unlimited Workflows
Up to 300 Workflows
Lead Scoring
Unlimited Lead
Scoring Properties
Up to 5 Scoring Properties
Dynamic Lists
Static Lists
Dynamic Landing
Pages
Unlimited Custom
Fields
Up to 1000 Custom Properties
Custom Event Triggers
And Reporting
Event-Based
Segmentation
Conversational Bots

*Only available in Hubspot Enterprise

Forms

Forms are a crucial way that marketing automation platforms get contact information. Both Hubspot and ActiveDEMAND have excellent web form features like dynamic form fields, auto-complete, etc. Hubspot Pro users are limited to 3 emails inside each form response, which may not be enough for some users.

Drag-and-Drop
Form Builder
Dynamic Forms
CSS to Match
Website
Custom Fields
Auto-Complete
Progressive Forms
Autoresponder
Workflow
Add Form to
Website With HTML
Add Form Via
WordPress Plugin

*Limited to 3 emails per form autoresponder

Contacts and Tracking

Hubspot and ActiveDEMAND compare almost identically when it comes to contacts and tracking. Although Hubspot Pro is limited to 10k interactions per contact, that’s not really going to be a problem for most users.

Unlimited Contact
Tracking
Up to 10,000 Interactions
Track Timeline of
User Interactions
Anonymous Visitor
Tracking
Filter Interactions
By Type

Appointment Scheduling

Appointment schedulers are a fantastic way to get high-quality conversions. Compared to ActiveDEMAND, Hubspot also has an excellent appointment scheduling system. Both platforms integrate with common platforms, but Hubspot doesn’t offer native GoToMeeting support with their appointment scheduler.

Built-In Appointment
Scheduling
Sync With
Google Calendar
Sync With Office 365
Calendar
Meeting Reminder
Automation
Sync With
Your CRM
Zoom Meeting
Support
GoToMeeting
Support

Landing Pages

ActiveDEMAND and Hubspot both offer landing pages and you can dynamically change content to personalize the experience for users.

Drag-and-Drop
Landing Page
Designer
Dynamic Content
Optimize For
Mobile
Geographic
Targeting
Keyword
Targeting

Social Media

Post to Twitter,
Facebook, LinkedIn
Schedule Social
Posts
Unlimited Ad
Retargeting Lists
5*
Content Calendar
Automation Rules
Based on Social
Activity
Social Activity
History in Contact
Timeline

*10k/Month spend limit on Hubspot Pro, up to 5 Audiences

Integrations

Both Hubspot and ActiveDEMAND offer plenty of native integration options as well as Zapier for less popular platforms. It’s easy to integrate these platforms with websites, CRMs, eCommerce engines, and other marketing and sales platforms.

Native Connection
to Popular CRMs
Website HTML
Tracking Code
Use Google
Tag Manager
Zapier
Popular eCommerce
Engines
GoToWebinar
Integrated Call Tracking

*Call tracking in Hubspot is typically done with 3rd party platforms that are integrated.

Reporting

Reporting on marketing results is easy on both platforms. Hubspot has some limitations in Pro, most of which won’t bother most users, but the limited calculated metrics might be a blocker for some users. Also, there are no scheduled email reports in Hubspot. Instead, you have to schedule dashboard emails.

Create Custom
Dashboards
Scheduled Email
Reports
Unlimited Custom
Reports
Up to 100 Custom Reports
Unlimited Campaign
Reporting
Up to 1000 Campaigns
Per Portal
Unlimited Calculated
Metrics
Up to 5 Calculated Metrics

*Hubspot allows you to schedule dashboard emails, but creating separate scheduled email reports isn’t really a thing. It is a requested feature in Hubspot’s user forum.

Support

ActiveDEMAND and Hubspot both offer excellent customer support.

Live Chat
Training Webinars
Support Articles
Training Videos
Get Support Via
Twitter
Book a Support
Video Call
Professional Paid
Implementation Services

Are You Looking for a Better Marketing Agency Solution?

Wonder why digital marketing agencies are dumping Hubspot and moving to the better alternative, ActiveDEMAND? The choice is obvious. Hubspot is not designed by marketing agencies nor is it designed for marketing agencies. ActiveDEMAND is the true solution for marketing agencies and businesses alike. Not only does ActiveDEMAND provide a clear advantage for marketing agencies, but ActiveDEMAND is also priced significantly lower than Hubspot.

Get started with ActiveDEMAND today, the truly affordable Hubspot alternative.

Book a live demo

Hubspot Alternative

Hubspot Pricing and Features vs ActiveDEMAND

Founded in 2006, Hubspot was one of the first online marketing automation platforms and is well known. As a market leader, they charge more and do not offer month-to-month subscriptions. As a Hubspot alternative, ActiveDEMAND offers a more affordable pricing model as well as the choice between yearly or month-to-month contracts, making it easier to try out and see if you like it. See detailed ActiveDEMAND pricing here.

Customer review ratings are similar between the two platforms.

Hubspot Pricing vs ActiveDEMAND

We’re comparing ActiveDEMAND Corporate Marketer vs HubSpot’s Pro package because they’re closer in cost and HubSpot’s enterprise pricing is not even in the same ballpark. Hubspot now offers “marketing contacts” as an option and we’ve included sample pricing for it in the chart below.

Hubspot has a required $3000 onboarding fee for their pro package.
Hubspot’s per contact rate is also quite high. To add 5,000 more contacts to this package costs an extra $224 per month.

 

hubspot alternative
 

ActiveDEMAND
Corporate
Marketer

Hubspot Pro
First Year
Price

$6,588
(5000 contacts)

$15,297

(7,000 contacts
including $3,000
onboarding fee)
all paid upfront

Terms Monthly or

Yearly

Yearly
commitments,
pay yearly
or monthly
Reviews G2: 4.5/5
GetApp: 4.2/5
G2: 4.4/5

Getapp: 4.5/5

Book a live demo

Compare Marketing Automation Platforms

The value from a marketing automation platform is typically much more than the cost, but when a company is adopting new technology, affordable pricing helps make the choice easier.

Agency Features

Digital marketing agencies are at the forefront of using marketing automation technology to get better results for clients. ActiveDEMAND and HubSpot both offer great features for agencies. HubSpot has the lead on agency marketing resources to help agencies market their marketing automation, while as a Hubspot alternative, ActiveDEMAND offers better cross-account functionality, which is really handy for agencies that market for franchise clients or those with multiple office locations. ActiveDEMAND offers full white label marketing automation.

hubspot alternative
Multi-Client
Management
White Labeling
Referral Program
Free Agency
Portal
Free Marketing
Resources
Priority Software
Enhancements
User Roles
Content Moderation

*Only available in Hubspot Enterprise

Email Marketing

ActiveDEMAND and Hubspot both include easy-to-use email marketing systems. Hubspot has more limitations than ActiveDEMAND, but they’re fairly reasonable and would only limit some use cases. Both ActiveDEMAND and Hubspot offer advanced features like dynamic content that allow you to extensively personalize emails and offers.

hubspot alternative
Drag-and-Drop
Email Designer
Dynamic Email
Content
A/B Testing
Email Send Cap Unlimited 10X Contact Tier
Per Month
List Segmentation
Cap
Unlimited Up to 1000
Active Lists,
1000 Static
Lists
Form Follow-up
Emails
Unlimited Up to 3
Automated
Emails Per
Form

Automation

ActiveDEMAND and Hubspot both offer excellent marketing automation features, but there are some limitations that Hubspot places on their Professional plan. Some of the more advanced features around segmentation and triggering are also only included in the much more expensive Hubspot Enterprise plan. Some users will find the lead scoring that Hubspot Pro offers to be too limiting.

hubspot alternative
Visual Workflow
Builder
Unlimited Workflows
Up to 300
Workflows
Lead Scoring
Unlimited Lead
Scoring Properties
Up to 5 Scoring
Properties
Dynamic Lists
Static Lists
Dynamic Landing
Pages
Unlimited Custom
Fields
Up to 1000
Custom Properties
Custom Event Triggers
And Reporting
Event-Based
Segmentation
Conversational Bots

*Only available in Hubspot Enterprise

Forms

Forms are a crucial way that marketing automation platforms get contact information. Both Hubspot and ActiveDEMAND have excellent web form features like dynamic form fields, auto-complete, etc. Hubspot Pro users are limited to 3 emails inside each form response, which may not be enough for some users.

hubspot alternative
Drag-and-Drop
Form Builder
Dynamic Forms
CSS to Match
Website
Custom Fields
Auto-Complete
Progressive Forms
Autoresponder
Workflow
Add Form to
Website With HTML
Add Form Via
WordPress Plugin

*Limited to 3 emails per form autoresponder

Contacts and Tracking

Hubspot and ActiveDEMAND compare almost identically when it comes to contacts and tracking. Although Hubspot Pro is limited to 10k interactions per contact, that’s not really going to be a problem for most users.

hubspot alternative
Unlimited Contact
Tracking
Up to 10,000
Interactions
Track Timeline of
User Interactions
Anonymous Visitor
Tracking
Filter Interactions
By Type

Appointment Scheduling

Appointment schedulers are a fantastic way to get high-quality conversions. Compared to ActiveDEMAND, Hubspot also has an excellent appointment scheduling system. Both platforms integrate with common platforms, but Hubspot doesn’t offer native GoToMeeting support with their appointment scheduler.

hubspot alternative
Built-In Appointment
Scheduling
Sync With
Google Calendar
Sync With Office 365
Calendar
Meeting Reminder
Automation
Sync With
Your CRM
Zoom Meeting
Support
GoToMeeting
Support

Landing Pages

ActiveDEMAND and Hubspot both offer landing pages and you can dynamically change content to personalize the experience for users.

hubspot alternative
Drag-and-Drop
Landing Page
Designer
Dynamic Content
Optimize For
Mobile
Geographic
Targeting
Keyword
Targeting

Social Media

hubspot alternative
Post to Twitter,
Facebook, LinkedIn
Schedule Social
Posts
Unlimited Ad
Retargeting Lists
5*
Content Calendar
Automation Rules
Based on Social
Activity
Social Activity
History in Contact
Timeline

*10k/Month spend limit on Hubspot Pro, up to 5 Audiences

Integrations

Both Hubspot and ActiveDEMAND offer plenty of native integration options as well as Zapier for less popular platforms. It’s easy to integrate these platforms with websites, CRMs, eCommerce engines, and other marketing and sales platforms.

hubspot alternative
Native Connection
to Popular CRMs
Website HTML
Tracking Code
Use Google
Tag Manager
Zapier
Popular eCommerce
Engines
GoToWebinar
Integrated Call Tracking

*Call tracking in Hubspot is typically done with 3rd party platforms that are integrated.

Reporting

Reporting on marketing results is easy on both platforms. Hubspot has some limitations in Pro, most of which won’t bother most users, but the limited calculated metrics might be a blocker for some users. Also, there are no scheduled email reports in Hubspot. Instead, you have to schedule dashboard emails.

hubspot alternative
Create Custom
Dashboards
Schedule Email
Reports
Unlimited Custom
Reports
Up to 100
Custom Reports
Unlimited Campaign
Reporting
Up to 1000 Campaigns
Per Portal
Unlimited Calculated
Metrics
Up to 5
Calculated Metrics

*Hubspot allows you to schedule dashboard emails, but creating separate scheduled email reports isn’t really a thing. It is a requested feature in Hubspot’s user forum.

Support

ActiveDEMAND and Hubspot both offer excellent customer support.

hubspot alternative
Live Chat
Training Webinars
Support Articles
Training Videos
Get Support Via
Twitter
Book a Support
Video Call
Professional Paid
Implementation Services

Are You Looking for a Better Marketing Agency Solution?

Wonder why digital marketing agencies are dumping Hubspot and moving to the better alternative, ActiveDEMAND? The choice is obvious. Hubspot is not designed by marketing agencies nor is it designed for marketing agencies. ActiveDEMAND is the true solution for marketing agencies and businesses alike. Not only does ActiveDEMAND provide a clear advantage for marketing agencies, but ActiveDEMAND is also priced significantly lower than Hubspot.

Get started with ActiveDEMAND today, the truly affordable Hubspot alternative.

Book a live demo