Hubspot Alternative

Hubspot Pricing and Features vs ActiveDEMAND

Founded in 2006, Hubspot was one of the first online marketing automation platforms and is well known. As a market leader, they charge more and do not offer month to month subscriptions. ActiveDEMAND offers a more affordable pricing model as well as the choice between yearly or month to month contracts, making it easier to try out and see if you like it. See detailed ActiveDEMAND pricing here. Hubspot users migrating from Hubspot Marketing to ActiveDEMAND qualify for a 2 month free promotion. Speak to your ActiveDEMAND Account Manager for more details.

Customer review ratings are similar between the two platforms.

Note: We’re comparing ActiveDEMAND Corporate Marketer vs HubSpot’s Pro package because they’re closer in cost. HubSpot’s enterprise pricing is quite a bit more.

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ActiveDEMAND vs HubSpot Pricing

First Year Price $6,588 (5,000 contacts) $15,000 (5,000 contacts)
Contract Terms Monthly or Yearly Yearly only
Reviews G2 Crowd: 4.5
GetApp: 4.38
Capterra: 4.5
G2 Crowd: 4.3
GetApp: 4.48
Capterra: 4.5


Marketing automation platforms must offer excellent integration with popular related marketing and sales platforms to be useful. Both HubSpot and ActiveDEMAND offer a lot of flexibility in integration with other platforms so you can extend functionality.

Note: the list would be too long to show all integrations, so we’ve chosen some commonly used integration options below.

CRM Native connection with most popular CRMs Native connection with most popular CRMs and a built-in CRM
HTML tracking code
WordPress Plugin
Google Tag Manager
Facebook, Google, Twitter

Marketing Automation Features

As marketing automation platforms, ActiveDEMAND and HubSpot both provide a wide selection of features. Depending on the feature, some are built-in while others are integrated. For example, ActiveDEMAND uses a WordPress plugin to integrate with a WordPress blog while HubSpot has blogging built-in. Similarly, ActiveDEMAND has call tracking integrated, while HubSpot goes 3rd party. While there are some limits on features in HubSpot Pro, most are reasonable and unlikely to be surpassed. Conversely, most ActiveDEMAND features are unlimited in use for the Corporate Marketer package.

Email Drip & Newsletter
Landing Pages
Marketing Dashboards & Reports
(limit of 20 custom reports)
Dynamic Website Content
Call Tracking Built-in 3rd Party integration with Invoca, CallRail and more
Chat Bots
Yes, but limited
Make calls from browser, auto log to CRM
Smart Popups
Appointment Scheduling Google & Microsoft  Google & Microsoft
Lead Scoring
Blogging Platform Relies on WordPress/other 3rd Party Integrated or WordPress
Video Hosting We recommend YouTube, Vimeo, or Wistia Integrated or 3rd party
Custom Event Triggers & Reporting

The value from a marketing automation platform is typically much more than the cost, but when a company is adopting new technology, affordable pricing helps make the choice easier.

Agency Features

Digital marketing agencies are at the forefront of using marketing automation technology to get better results for clients. ActiveDEMAND and HubSpot both offer great features for agencies. HubSpot has the lead on agency marketing resources to help agencies market their marketing automation, while ActiveDEMAND offers better cross-account functionality, which is really handy for agencies that market for franchise clients or those with multiple office locations. ActiveDEMAND offers full white label marketing automation. ActiveDEMAND also offers content moderation, which makes it easy for agencies and enterprise to add an approvals and moderation system to content to QC it before it gets published.

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Multi-Client Management
White Labeling
Content Moderation
Referral Program
Free Agency Portal
Free Marketing Resources Limited Comprehensive
Copy campaigns between accounts
Priority Software Enhancements
Special Agency & Client Pricing Very Competitive Pricing Standard Pricing, but with Additional Features

Are you looking for a Better Marketing Agency Solution?

Wonder why digital marketing agencies are dumping their current marketing automation platform and moving to the better alternative, ActiveDEMAND? The choice is obvious. Most marketing automation platforms are not designed by marketing agencies for marketing agencies. ActiveDEMAND is the true solution for marketing agencies and businesses alike. Not only does ActiveDEMAND provide a clear advantage for marketing agencies, ActiveDEMAND is the more affordable option.

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