HighLevel Pricing and Features vs ActiveDEMAND

highlevel alternative

HighLevel (sometimes referred to as GoHighLevel) and ActiveDEMAND are marketing automation platforms built to help marketing agencies succeed. HighLevel is a more recently developed platform with a focus on funnels, while ActiveDEMAND, a HighLevel alternative, is a more fully-featured platform with integrations outside of funnels to other client marketing assets and many different CRMs.

In many ways, HighLevel is a minimum viable product and many agencies run into blockers once they need anything outside of the basics.

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HighLevel Pricing vs ActiveDEMAND

HighLevel’s pricing is very competitive, but you also need to add on a Twilio account and an email platform like Mailgun which will incur fees on their own.

There are very few user reviews of HighLevel on independent review sites like GetApp, Capterra, and G2. Most online video reviews of GoHighLevel look to be done by HighLevel affiliates.

highlevel alternative Compare highlevel to activedemand
 

Agency Starter

Agency Starter
First Year Price

Starts at:
$20/month

(unlimited users)

Starts at:
$97/month*

(plus additional cost
to send emails)
Terms Monthly or Yearly Monthly or Yearly
Reviews G2: 4.5/5
GetApp: 4.2/5
Few Available

*You must pay for a separate Mailgun and Twilio account to unlock basic functionality like sending emails.

Start your 14-day free trial of ActiveDEMAND

Compare Marketing Automation Platforms

The value from a marketing automation platform is typically much more than the cost, but when a company is adopting new technology, affordable pricing helps make the choice easier.

Compare 5 top marketing automation platforms with ActiveDEMAND

Agency Features

ActiveDEMAND and GoHighLevel both offer features that make them great for marketing agencies. ActiveDEMAND has some more powerful asset cloning that makes it easier to market for franchises and multiple-location businesses.

highlevel alternative Compare highlevel to activedemand
Multi-Client Management
White Labeling
Referral Program
Free Agency Portal
Free Marketing Resources
Clone Assets, Workflows and
Campaigns Across
Sub-Accounts
Clone Templated
Accounts
Special Agency and
Client Pricing
Content Moderation

*We found help articles showing how to duplicate campaigns and triggers between locations, but not workflows or other assets.
**HighLevel offers account snapshots
***HighLevel’s pricing is standard for everyone, including agencies.

Email Marketing

In order to send emails with HighLevel, you’ll need a separate paid MailGun subscription. Other than that, HighLevel and ActiveDEMAND’s basic email builders are very similar in basic functionality. As a HighLevel alternative, ActiveDEMAND has far more dynamic content options, A/B functionality built-in, and a few other nice-to-haves.

highlevel alternative Compare highlevel to activedemand
Built-in Email
Platform
Use Mailgun to
Send Emails
Drag and Drop
Email Designer
Dynamic Email
Fields
Dynamic Email
Content Blocks
A/B Emails
Conditional Send
Responsive Templates
Preview as Desktop
and Mobile
Standard Email Footer
With Unsubscribe

*A Mailgun integration is not required with ActiveDEMAND because email sending capability is built-in
**There are footer templates you can add to emails in HighLevel, but they’re not included automatically like they are in ActiveDEMAND

Automation

ActiveDEMAND and HighLevel have powerful automation capabilities. HighLevel uses a more linear builder that works great for simple workflows, but ActiveDEMAND’s builder scales much better for larger workflows. As well ActiveDEMAND has an integrated Funnel builder and Funnel Analytics system that is native to the automation system

ActiveDEMAND’s Funnel Builder

highlevel alternative Compare highlevel to activedemand
Visual Workflow
Builder
Visual Funnel Builder/Analytics
Powerful Query Builders
on Decisions, Triggers etc.
Lead Scoring
Conditional Flow
Campaigns
Dynamic Lists
Static Lists
Custom Event Triggers
And Reporting
“Webinar-in-a-Box”

Forms

ActiveDEMAND and HighLevel both have easy-to-use form builders to build web forms. HighLevel forms are best used on HighLevel Landing pages and aren’t super easy to implement on WordPress or other websites. As a GoHighLevel alternative, ActiveDEMAND also has more options for dynamic form content. Dynamically hiding form fields can be done in HighLevel, but it’s a pain compared with the easy-to-use field logic in ActiveDEMAND.

highlevel alternative Compare highlevel to activedemand
Drag-and-Drop
Form Builder
Dynamic Forms
CSS to Match
Website
Custom Fields
Virtual Form Submit
Auto-Complete
Progressive Forms
Add Form to
Website With HTML
Add Form Via
WordPress Plugin

*HighLevel uses iFrames to insert forms into websites. You can use their WordPress plugin to get HighLevel Landing pages (and forms) inserted into WordPress.

Contacts and Tracking

HighLevel mainly focuses on self-hosted landing pages, forms, and automation that it calls funnels. It isn’t built for extensive tracking outside of these funnels such as on company websites.

highlevel alternative Compare highlevel to activedemand
Track Timeline of
Interactions
Anonymous Visitor
Tracking
HTML Website
Tracking Code
WordPress Plugin to
Install Tracking Code
Use Google Tag Manager
to Install Tracking Code
Easily Add Facebook
Pixel
Built-In Link Shortener

*While HighLevel has a WordPress plugin, it’s only for inserting landing pages and the HighLevel live chat widget. You can install GTM tracking code on HighLevel landing pages, but there’s no concept of installing GoHighLevel (GHL) tracking scripts on 3rd party pages via GTM

Appointment Scheduling

ActiveDEMAND and HighLevel both have good appointment scheduling options. ActiveDEMAND has a few extra integrations available.

highlevel alternative Compare highlevel to activedemand
Built-In Appointment
Scheduling
Single or Team
Meetings
Sync With
Google Calendar
Sync With Office 365
Calendar
GoToMeeting
Integration
Zoom Integration
Option for Stripe
Payment to Book
Book Meeting Based
On Priority
Book Meeting Based
On Round Robin
Flexible Meeting
Reminders

*Uses static “Personal Room” Zoom links, not custom links per meeting

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Landing Pages

ActiveDEMAND and HighLevel both have easy-to-use landing page builders that work on mobile, desktop, and can include some dynamic content.

highlevel alternative Compare highlevel to activedemand
Landing Page
Templates
Drag-and-Drop
Landing Page
Designer
Dynamic Landing
Page Content
Optimize For
Mobile
Implement Google
Analytics Tracking on
Landing Pages

Social Media

ActiveDEMAND supports scheduling and posting to social media while HighLevel does not. HighLevel does support integrating Facebook Messenger with the HighLevel Messenger, while ActiveDEMAND does not offer integration with FB Messenger.

highlevel alternative Compare highlevel to activedemand
Post to Twitter,
Facebook, LinkedIn,
Pinterest,
Instagram
Schedule Social
Posts
Facebook Lead Ad
Integration
Facebook Business
Messenger Integration
Content Calendar

Integrations

Users who need to hook into other popular CRMs, deploy tracking code to a business website, or integrate with other platforms will have better support with ActiveDEMAND than with GoHighLevel (GHL).

highlevel alternative Compare highlevel to activedemand
Native Connection
to Popular CRMs
Website HTML
Tracking Code
Facebook and
Google Ads
Zapier
Integromat
Popular eCommerce
Engines
AdRoll
Slack Integration
Zoom
Crisp and Olark
Live Chat
GotoWebinar/
GotoMeeting
Stripe

Reporting

HighLevel has good reporting on CRM/Sales activities but does not include many common marketing reports that you might want to use for reporting on marketing effectiveness. Marketing reports and dashboards that are available in HighLevel are typically not customizable. ActiveDEMAND’s dashboards are customizable per user and you can also create scheduled email reports to get KPI data in your client’s hands faster.

highlevel alternative Compare highlevel to activedemand
Create Custom
Marketing Dashboards
Scheduled Email
Reports
Basic Email
Stats Reporting
Advanced Email
Reporting
Calculated
Metrics

Support

HighLevel offers a good number of videos showing a variety of individual features but lacks in-depth training videos. There are also very few written support articles (most are videos.)

highlevel alternative Compare highlevel to activedemand
Live Chat
Training Webinars
Support Articles
Training Videos

The Best GoHighLevel Alternative

HighLevel’s platform revolves around the concept of funnels and within that walled garden, it has the basic features that most customers would need. Outside of that walled garden, there are very few integrations or features to support what many clients will need. If you need to integrate with a variety of client CRM’s, advertising platforms, websites, and more, ActiveDEMAND is a better solution.

Note: this comparison was made with publicly available information online. Pricing, features, and capabilities may vary over time.

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HighLevel Pricing and Features vs ActiveDEMAND

highlevel alternative

HighLevel and ActiveDEMAND are marketing automation platforms built to help marketing agencies succeed. HighLevel is a more recently developed platform with a focus on funnels, while ActiveDEMAND is a more fully-featured platform with integrations outside of funnels to other client marketing assets.

Start Your 14-day Free Trial

HighLevel Pricing vs ActiveDEMAND

HighLevel’s pricing is very competitive, but you also need to add on a Twilio account and an email platform like Mailgun which will incur fees on their own.

There are very few user reviews of HighLevel on independent review sites like GetApp, Capterra, and G2. Most online video reviews of GoHighLevel look to be done by HighLevel affiliates.

highlevel alternative Compare highlevel to activedemand
  Agency
Starter
Agency
Starter
First
Year
Price

Starts at:
$20/month
(unlimited
users)

Starts at:
$97/month*
(plus additional
cost to send
emails)
Terms Monthly or
Yearly
Monthly
Reviews G2: 4.5/5
GetApp: 4.2/5
Few
Available

*You must pay for a separate Mailgun and Twilio account to unlock basic functionality like sending emails.

Start Your 14-day Free Trial

Compare Marketing Automation Platforms

The value of a marketing automation platform is typically much more than the cost, but when a company is adopting new technology, affordable pricing helps make the choice easier.

Compare 5 top marketing automation platforms to ActiveDEMAND

Agency Features

ActiveDEMAND is a HighLevel alternative Compare highlevel to activedemand
Multi-Client
Management
White Labeling
Referral Program
Free Agency
Portal
Free Marketing
Resources
Clone Assets, Workflows
and Campaigns Across
Sub-Accounts
Clone Templated
Accounts
Special Agency and
Client Pricing
Content Moderation

*We found help articles showing how to duplicate campaigns and triggers between locations, but not workflows or other assets.
**HighLevel offers account snapshots
***HighLevel’s pricing is standard for everyone, including agencies.

Email Marketing

In order to send emails with HighLevel, you’ll need a separate paid MailGun subscription. Other than that, HighLevel and ActiveDEMAND’s basic email builders are very similar in basic functionality. As a HighLevel alternative, ActiveDEMAND has far more dynamic content options, A/B functionality built-in, and a few other nice-to-haves.

ActiveDEMAND is a HighLevel alternative Compare highlevel to activedemand
Built-in Email
Platform
Use Mailgun to
Send Emails
Drag-and-Drop
Email Designer
Dynamic Email
Fields
Dynamic Email
Content Blocks
A/B Emails
Conditional Send
Responsive
Templates
Preview as Desktop
and Mobile
Standard Email
Footer With
Unsubscribe

*A Mailgun integration is not required with ActiveDEMAND because email sending capability is built-in
**There are footer templates