HighLevel Pricing and Features vs ActiveDEMAND
HighLevel (sometimes referred to as GoHighLevel) and ActiveDEMAND are marketing automation platforms built to help marketing agencies succeed. HighLevel is a more recently developed platform with a focus on funnels, while ActiveDEMAND, a HighLevel alternative, is a more fully-featured platform with integrations outside of funnels to other client marketing assets and many different CRMs.
In many ways, HighLevel is a minimum viable product and many agencies run into blockers once they need anything outside of the basics.
HighLevel Pricing vs ActiveDEMAND
HighLevel’s pricing is very competitive, but you also need to add on a Twilio account and an email platform like Mailgun which will incur fees on their own.
There are very few user reviews of HighLevel on independent review sites like GetApp, Capterra, and G2. Most online video reviews of GoHighLevel look to be done by HighLevel affiliates.
*You must pay for a separate Mailgun and Twilio account to unlock basic functionality like sending emails.
Compare Marketing Automation Platforms
The value from a marketing automation platform is typically much more than the cost, but when a company is adopting new technology, affordable pricing helps make the choice easier.
Agency Features
ActiveDEMAND and GoHighLevel both offer features that make them great for marketing agencies. ActiveDEMAND has some more powerful asset cloning that makes it easier to market for franchises and multiple-location businesses.
*We found help articles showing how to duplicate campaigns and triggers between locations, but not workflows or other assets.
**HighLevel offers account snapshots
***HighLevel’s pricing is standard for everyone, including agencies.
Email Marketing
In order to send emails with HighLevel, you’ll need a separate paid MailGun subscription. Other than that, HighLevel and ActiveDEMAND’s basic email builders are very similar in basic functionality. As a HighLevel alternative, ActiveDEMAND has far more dynamic content options, A/B functionality built-in, and a few other nice-to-haves.
*A Mailgun integration is not required with ActiveDEMAND because email sending capability is built-in
**There are footer templates you can add to emails in HighLevel, but they’re not included automatically like they are in ActiveDEMAND
Automation
ActiveDEMAND and HighLevel have powerful automation capabilities. HighLevel uses a more linear builder that works great for simple workflows, but ActiveDEMAND’s builder scales much better for larger workflows. As well ActiveDEMAND has an integrated Funnel builder and Funnel Analytics system that is native to the automation system
ActiveDEMAND’s Funnel Builder
Forms
ActiveDEMAND and HighLevel both have easy-to-use form builders to build web forms. HighLevel forms are best used on HighLevel Landing pages and aren’t super easy to implement on WordPress or other websites. As a GoHighLevel alternative, ActiveDEMAND also has more options for dynamic form content. Dynamically hiding form fields can be done in HighLevel, but it’s a pain compared with the easy-to-use field logic in ActiveDEMAND.
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Drag-and-Drop Form Builder |
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Dynamic Forms | ||
CSS to Match Website |
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Custom Fields | ||
Virtual Form Submit | ||
Auto-Complete | ||
Progressive Forms | ||
Add Form to Website With HTML |
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Add Form Via WordPress Plugin |
*HighLevel uses iFrames to insert forms into websites. You can use their WordPress plugin to get HighLevel Landing pages (and forms) inserted into WordPress.
Contacts and Tracking
HighLevel mainly focuses on self-hosted landing pages, forms, and automation that it calls funnels. It isn’t built for extensive tracking outside of these funnels such as on company websites.
*While HighLevel has a WordPress plugin, it’s only for inserting landing pages and the HighLevel live chat widget. You can install GTM tracking code on HighLevel landing pages, but there’s no concept of installing GoHighLevel (GHL) tracking scripts on 3rd party pages via GTM
Appointment Scheduling
ActiveDEMAND and HighLevel both have good appointment scheduling options. ActiveDEMAND has a few extra integrations available.
*Uses static “Personal Room” Zoom links, not custom links per meeting
Landing Pages
ActiveDEMAND and HighLevel both have easy-to-use landing page builders that work on mobile, desktop, and can include some dynamic content.
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Landing Page Templates |
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Drag-and-Drop Landing Page Designer |
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Dynamic Landing Page Content |
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Optimize For Mobile |
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Implement Google Analytics Tracking on Landing Pages |
Social Media
ActiveDEMAND supports scheduling and posting to social media while HighLevel does not. HighLevel does support integrating Facebook Messenger with the HighLevel Messenger, while ActiveDEMAND does not offer integration with FB Messenger.
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Post to Twitter, Facebook, LinkedIn, Pinterest, |
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Schedule Social Posts |
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Facebook Lead Ad Integration |
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Facebook Business Messenger Integration |
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Content Calendar |
Integrations
Users who need to hook into other popular CRMs, deploy tracking code to a business website, or integrate with other platforms will have better support with ActiveDEMAND than with GoHighLevel (GHL).
Reporting
HighLevel has good reporting on CRM/Sales activities but does not include many common marketing reports that you might want to use for reporting on marketing effectiveness. Marketing reports and dashboards that are available in HighLevel are typically not customizable. ActiveDEMAND’s dashboards are customizable per user and you can also create scheduled email reports to get KPI data in your client’s hands faster.
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Create Custom Marketing Dashboards |
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Scheduled Email Reports |
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Basic Email Stats Reporting |
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Advanced Email Reporting |
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Calculated Metrics |
Support
HighLevel offers a good number of videos showing a variety of individual features but lacks in-depth training videos. There are also very few written support articles (most are videos.)
The Best GoHighLevel Alternative
HighLevel’s platform revolves around the concept of funnels and within that walled garden, it has the basic features that most customers would need. Outside of that walled garden, there are very few integrations or features to support what many clients will need. If you need to integrate with a variety of client CRM’s, advertising platforms, websites, and more, ActiveDEMAND is a better solution.
Note: this comparison was made with publicly available information online. Pricing, features, and capabilities may vary over time.
HighLevel Pricing and Features vs ActiveDEMAND
HighLevel and ActiveDEMAND are marketing automation platforms built to help marketing agencies succeed. HighLevel is a more recently developed platform with a focus on funnels, while ActiveDEMAND is a more fully-featured platform with integrations outside of funnels to other client marketing assets.
HighLevel Pricing vs ActiveDEMAND
HighLevel’s pricing is very competitive, but you also need to add on a Twilio account and an email platform like Mailgun which will incur fees on their own.
There are very few user reviews of HighLevel on independent review sites like GetApp, Capterra, and G2. Most online video reviews of GoHighLevel look to be done by HighLevel affiliates.
*You must pay for a separate Mailgun and Twilio account to unlock basic functionality like sending emails.
Compare Marketing Automation Platforms
The value of a marketing automation platform is typically much more than the cost, but when a company is adopting new technology, affordable pricing helps make the choice easier.
Agency Features
*We found help articles showing how to duplicate campaigns and triggers between locations, but not workflows or other assets.
**HighLevel offers account snapshots
***HighLevel’s pricing is standard for everyone, including agencies.
Email Marketing
In order to send emails with HighLevel, you’ll need a separate paid MailGun subscription. Other than that, HighLevel and ActiveDEMAND’s basic email builders are very similar in basic functionality. As a HighLevel alternative, ActiveDEMAND has far more dynamic content options, A/B functionality built-in, and a few other nice-to-haves.
*A Mailgun integration is not required with ActiveDEMAND because email sending capability is built-in
**There are footer templates you can add to emails in HighLevel, but they’re not included automatically like they are in ActiveDEMAND
Automation
ActiveDEMAND and HighLevel have powerful automation capabilities. HighLevel uses a more linear builder that works great for simple workflows, but ActiveDEMAND’s builder scales much better for larger workflows.
Forms
ActiveDEMAND and HighLevel both have easy-to-use form builders to build web forms. HighLevel forms are best used on HighLevel Landing pages and aren’t super easy to implement on WordPress or other websites. As a HighLevel alternative, ActiveDEMAND also has more options for dynamic form content. Dynamically hiding form fields can be done in HighLevel, but it’s a pain compared with the easy-to-use field logic in ActiveDEMAND.
![]() |
![]() |
|
---|---|---|
Drag-and-Drop Form Builder |
||
Dynamic Forms | ||
CSS to Match Website |
||
Custom Fields | ||
Virtual Form Submit |
||
Auto-Complete | ||
Progressive Forms | ||
Add Form to Website With HTML |
||
Add Form Via WordPress Plugin |
*HighLevel forms are always associated with a landing page or funnel. HighLevel uses iFrames to insert forms into websites. You can use their WordPress plugin to get HighLevel Landing pages (and forms) inserted into WordPress.
Contacts and Tracking
HighLevel mainly focuses on self-hosted landing pages, forms, and automation that it calls funnels. It isn’t built for extensive tracking outside of these funnels such as on company websites.
*While HighLevel has a WordPress plugin, it’s only for inserting landing pages and the HighLevel live chat widget. You can install GTM tracking code on HighLevel landing pages, but there’s no concept of installing GoHighLevel (GHL) tracking scripts on 3rd party pages via GTM
Appointment Scheduling
ActiveDEMAND and HighLevel both have good appointment scheduling options. ActiveDEMAND has a few extra integrations available.
*Uses static “Personal Room” Zoom links, not custom links per meeting
Landing Pages
ActiveDEMAND and HighLevel both have easy-to-use landing page builders that work on mobile, desktop, and can include some dynamic content.
![]() |
![]() |
|
---|---|---|
Landing Page Templates |
||
Drag-and-Drop Landing Page Designer |
||
Dynamic Landing Page Content |
||
Optimize For Mobile |
||
Implement Google Analytics Tracking on Landing Pages |
Social Media
ActiveDEMAND supports scheduling and posting to social media while HighLevel does not. HighLevel does support integrating Facebook Messenger with the HighLevel Messenger, while ActiveDEMAND does not offer integration with FB Messenger.
![]() |
![]() |
|
---|---|---|
Post to Twitter, Facebook, LinkedIn |
||
Schedule Social Posts |
||
Facebook Lead Ad Integration |
||
Facebook Business Messenger Integration |
||
Content Calendar |
Integrations
Users who need to hook into other popular CRMs, deploy tracking code to a business website, or integrate with other platforms will have better support with ActiveDEMAND than with GoHighLevel (GHL). ActiveDEMAND can connect with Salesforce, Microsoft Dynamics, Pipedrive, and more.
Reporting
HighLevel has good reporting on CRM/Sales activities but does not include many common marketing reports that you might want to use for reporting on marketing effectiveness. Marketing reports and dashboards that are available in HighLevel are typically not customizable. ActiveDEMAND’s dashboards are customizable per user and you can also create scheduled email reports to get KPI data in your client’s hands faster.
![]() |
![]() |
|
---|---|---|
Create Custom Marketing Dashboards |
||
Schedule Email Reports |
||
Basic Email Stats Reporting |
||
Advanced Email Reporting |
||
Calculated Metrics |
Support
HighLevel offers a good number of videos showing a variety of individual features but lacks in-depth training videos. There are also very few written support articles (most are videos.)
The Best HighLevel Alternative
HighLevel’s platform revolves around the concept of funnels and within that walled garden, it has the basic features that most customers would need. Outside of that walled garden, there are very few integrations or features to support what many clients will need. If you need to integrate with a variety of client CRM’s, advertising platforms, websites, and more, ActiveDEMAND is a better solution.
Note: this comparison was made with publicly available information online. Pricing, features, and capabilities may vary over time.