HighLevel Pricing and Features vs ActiveDEMAND

highlevelalternative

HighLevel and ActiveDEMAND are marketing automation platforms built to help marketing agencies succeed. HighLevel is a more recently developed platform with a focus on funnels, while ActiveDEMAND, a HighLevel alternative, is a more fully-featured platform with integrations outside of funnels to other client marketing assets.

In many ways, HighLevel is a minimum viable product and many agencies run into blockers once they need anything outside of the basics.

Learn about ActiveDEMAND for Agencies

HighLevel Pricing vs ActiveDEMAND

HighLevel’s pricing is very competitive, but you also need to add on a Twilio account and an email platform like Mailgun which will incur fees on their own.

There are very few user reviews of HighLevel on independent review sites like GetApp, Capterra, and G2. Most online video reviews of GoHighLevel look to be done by HighLevel affiliates.

highlevel alternative
 

ActiveDEMAND
Corporate Marketer

HighLevel Agency
Unlimited
First Year Price

$6,588
(5000 contacts)

$3564*
Terms Monthly or Yearly Monthly
Reviews G2: 4.5/5
GetApp: 4.2/5
Few Available

*You must pay for a separate Mailgun and Twilio account to unlock basic functionality like sending emails.

Start your 14-day free trial of ActiveDEMAND

Agency Features

ActiveDEMAND and GoHighLevel both offer features that make it great for marketing agencies. ActiveDEMAND has some more powerful asset cloning that makes it easier to market for franchises and multiple-location businesses.

highlevel alternative
Multi-Client Management
White Labeling
Referral Program
Free Agency Portal
Free Marketing Resources
Clone Assets, Workflows and
Campaigns Across
Sub-Accounts
Clone Templated
Accounts
Special Agency and
Client Pricing
Content Moderation

*We found help articles showing how to duplicate campaigns and triggers between locations, but not workflows or other assets.
**HighLevel offers account snapshots
**HighLevel’s pricing is standard for everyone, including agencies.

Email Marketing

In order to send emails with HighLevel, you’ll need a separate paid MailGun subscription. Other than that, HighLevel and ActiveDEMAND’s basic email builders are very similar in basic functionality. As a HighLevel alternative, ActiveDEMAND has far more dynamic content options, A/B functionality built-in, and a few other nice-to-haves.

highlevel alternative highlevel alternative
Built-in Email
Platform
Use Mailgun to
Send Emails
Drag and Drop
Email Designer
Dynamic Email
Fields
Dynamic Email
Content Blocks
A/B Emails
Conditional Send
Responsive Templates
Preview as Desktop
and Mobile
Standard Email Footer
With Unsubscribe

*A Mailgun integration is not required with ActiveDEMAND because email sending capability is built-in
**There are footer templates you can add to emails in HighLevel, but they’re not included automatically like they are in ActiveDEMAND

Automation

ActiveDEMAND and HighLevel have powerful automation capabilities. HighLevel uses a more linear builder that works great for simple workflows, but ActiveDEMAND’s builder scales much better for larger workflows.

highlevel alternative
Visual Workflow
Builder
Powerful Query Builders
on Decisions, Triggers etc.
Lead Scoring
Conditional Flow
Campaigns
Dynamic Lists
Static Lists
Custom Event Triggers
And Reporting
“Webinar-in-a-Box”
Advanced Lead
Segmentation

Forms

ActiveDEMAND and HighLevel both have easy-to-use form builders to build web forms. HighLevel forms are best used on HighLevel Landing pages and aren’t super easy to implement on WordPress or other websites. As a HighLevel alternative, ActiveDEMAND also has more options for dynamic form content. Dynamically hiding form fields can be done in HighLevel, but it’s a pain compared with the easy-to-use field logic in ActiveDEMAND.

highlevel alternative highlevel alternative
Drag-and-Drop
Form Builder
Dynamic Forms
CSS to Match
Website
Custom Fields
Virtual Form Submit
Auto-Complete
Progressive Forms
Add Form to
Website With HTML
Add Form Via
WordPress Plugin

*HighLevel uses iFrames to insert forms into websites. You can use their WordPress plugin to get HighLevel Landing pages (and forms) inserted into WordPress.

Contacts and Tracking

HighLevel mainly focuses on self-hosted landing pages, forms, and automation that it calls funnels. It isn’t built for extensive tracking outside of these funnels such as on company websites.

highlevel alternative highlevel alternative
Track Timeline of
Interactions
Anonymous Visitor
Tracking
HTML Website
Tracking Code
WordPress Plugin to
Install Tracking Code
Use Google Tag Manager
to Install Tracking Code
Easily Add Facebook
Pixel
Built-In Link Shortener

*While HighLevel has a WordPress plugin, it’s only for inserting landing pages and the HighLevel live chat widget. You can install GTM tracking code on HighLevel landing pages, but there’s no concept of installing GoHighLevel (GHL) tracking scripts on 3rd party pages via GTM

Appointment Scheduling

ActiveDEMAND and HighLevel both have good appointment scheduling options. ActiveDEMAND has a few extra integrations available.

highlevel alternative highlevel alternative
Built-In Appointment
Scheduling
Single or Team
Meetings
Sync With
Google Calendar
Sync With Office 365
Calendar
GoToMeeting
Integration
Zoom Integration
Option for Stripe
Payment to Book
Book Meeting Based
On Priority
Book Meeting Based
On Round Robin
Flexible Meeting
Reminders

*Uses static “Personal Room” Zoom links, not custom links per meeting

Landing Pages

ActiveDEMAND and HighLevel both have easy-to-use landing page builders that work on mobile, desktop, and can include some dynamic content.

highlevel alternative highlevel alternative
Landing Page
Templates
Drag-and-Drop
Landing Page
Designer
Dynamic Landing
Page Content
Optimize For
Mobile
Implement Google
Analytics Tracking on
Landing Pages

Social Media

ActiveDEMAND supports scheduling and posting to social media while HighLevel does not. HighLevel does support integrating Facebook Messenger with the HighLevel Messenger, while ActiveDEMAND does not offer integration with FB Messenger.

highlevel alternative highlevel alternative
Post to Twitter,
Facebook, LinkedIn
Schedule Social
Posts
Facebook Lead Ad
Integration
Facebook Business
Messenger Integration
Content Calendar

Integrations

Because HighLevel is focused on self-hosted funnels and uses its built-in CRM, it offers poor integration with platforms outside of the scope of those funnels. Users who need to hook into other popular CRMs, deploy tracking code to a business website, or integrate with other platforms will have better support with ActiveDEMAND than with GoHighLevel (GHL).

highlevel alternative highlevel alternative
Built-in CRM
Native Connection
to Popular CRMs
Website HTML
Tracking Code
Facebook and
Google Ads
Zapier
Integromat
Popular eCommerce
Engines
AdRoll
Slack Integration
Zoom
Crisp and Olark
Live Chat
GotoWebinar/
GotoMeeting
Stripe

Reporting

HighLevel has good reporting on CRM/Sales activities but does not include many common marketing reports that you might want to use for reporting on marketing effectiveness. Marketing reports and dashboards that are available in HighLevel are typically not customizable. ActiveDEMAND’s dashboards are customizable per user and you can also create scheduled email reports to get KPI data in your client’s hands faster.

highlevel alternative highlevel alternative
Create Custom
Marketing Dashboards
Scheduled Email
Reports
Basic Email
Stats Reporting
Advanced Email
Reporting
Calculated
Metrics

Support

HighLevel offers a good number of videos showing a variety of individual features but lacks in-depth training videos. There are also very few written support articles (most are videos.)

highlevel alternative highlevel alternative
Live Chat
Training Webinars
Support Articles
Training Videos

The Best HighLevel Alternative

HighLevel’s platform revolves around the concept of funnels and within that walled garden, it has the basic features that most customers would need. Outside of that walled garden, there are very few integrations or features to support what many clients will need. If you need to integrate with a variety of client CRM’s, advertising platforms, websites, and more, ActiveDEMAND is a better solution.

Note: this comparison was made with publicly available information online. Pricing, features, and capabilities may vary over time.

Book a live demo

HighLevel Pricing and Features vs ActiveDEMAND

highlevelalternative

HighLevel and ActiveDEMAND are marketing automation platforms built to help marketing agencies succeed. HighLevel is a more recently developed platform with a focus on funnels, while ActiveDEMAND is a more fully-featured platform with integrations outside of funnels to other client marketing assets.

Learn about ActiveDEMAND for Agencies

HighLevel Pricing vs ActiveDEMAND

HighLevel’s pricing is very competitive, but you also need to add on a Twilio account and an email platform like Mailgun which will incur fees on their own.

There are very few user reviews of HighLevel on independent review sites like GetApp, Capterra, and G2. Most online video reviews of GoHighLevel look to be done by HighLevel affiliates.

highlevel alternative
  ActiveDEMAND
Corporate
Marketer
HighLevel
Agency
Unlimited
First Year
Price

$6,588
(5000
contacts)

$3,564*
Terms Monthly or
Yearly
Monthly
Reviews G2: 4.5/5
GetApp: 4.2/5
Few
Available
Book a live demo

Agency Features

Multi-Client
Management
White Labeling
Referral Program
Free Agency
Portal
Free Marketing
Resources
Clone Assets, Workflows
and Campaigns Across
Sub-Accounts
Clone Templated
Accounts
Special Agency and
Client Pricing
Content Moderation

*We found help articles showing how to duplicate campaigns and triggers between locations, but not workflows or other assets.
**HighLevel offers account snapshots
**HighLevel’s pricing is standard for everyone, including agencies.

Email Marketing

In order to send emails with HighLevel, you’ll need a separate paid MailGun subscription. Other than that, HighLevel and ActiveDEMAND’s basic email builders are very similar in basic functionality. As a HighLevel alternative, ActiveDEMAND has far more dynamic content options, A/B functionality built-in, and a few other nice-to-haves.

Built-in Email
Platform
Use Mailgun to
Send Emails
Drag-and-Drop
Email Designer
Dynamic Email
Fields
Dynamic Email
Content Blocks
A/B Emails
Conditional Send
Responsive
Templates
Preview as Desktop
and Mobile
Standard Email
Footer With
Unsubscribe

*A Mailgun integration is not required with ActiveDEMAND because email sending capability is built-in
**There are footer templates you can add to emails in HighLevel, but they’re not included automatically like they are in ActiveDEMAND

Automation

ActiveDEMAND and HighLevel have powerful automation capabilities. HighLevel uses a more linear builder that works great for simple workflows, but ActiveDEMAND’s builder scales much better for larger workflows.

Visual Workflow
Builder
Powerful Query Builders
On Decisions, Triggers,
etc.
Lead Scoring
Conditional Flow
Campaigns
Dynamic Lists
Static Lists
Custom Event Triggers
And Reporting
‘Webinar-in-a-Box’
Advanced Lead
Distribution

Forms

ActiveDEMAND and HighLevel both have easy-to-use form builders to build web forms. HighLevel forms are best used on HighLevel Landing pages and aren’t super easy to implement on WordPress or other websites. As a HighLevel alternative, ActiveDEMAND also has more options for dynamic form content. Dynamically hiding form fields can be done in HighLevel, but it’s a pain compared with the easy-to-use field logic in ActiveDEMAND.

Drag-and-Drop
Form Builder
Dynamic Forms
CSS to Match
Website
Custom Fields
Virtual Form
Submit
Auto-Complete
Progressive Forms
Add Form to
Website With HTML
Add Form Via
WordPress Plugin

*HighLevel forms are always associated with a landing page or funnel. HighLevel uses iFrames to insert forms into websites. You can use their WordPress plugin to get HighLevel Landing pages (and forms) inserted into WordPress.

Contacts and Tracking

HighLevel mainly focuses on self-hosted landing pages, forms, and automation that it calls funnels. It isn’t built for extensive tracking outside of these funnels such as on company websites.

Track Timeline of
User Interactions
Anonymous Visitor
Tracking
HTML Website
Tracking Code
WordPress Plugin to
Install Tracking Code
Use Google Tag
Manager to Install
Tracking Code
Easily Add
Facebook Pixel
Built-in Link
Shortener

*While HighLevel has a WordPress plugin, it’s only for inserting landing pages and the HighLevel live chat widget. You can install GTM tracking code on HighLevel landing pages, but there’s no concept of installing GoHighLevel (GHL) tracking scripts on 3rd party pages via GTM

Appointment Scheduling

ActiveDEMAND and HighLevel both have good appointment scheduling options. ActiveDEMAND has a few extra integrations available.

Built-In Appointment
Scheduling
Single or Teams
Meetings
Sync With
Google Calendar
Sync With Office 365
Calendar
GoToMeeting
Integration
Zoom
Integration
Option for Stripe
Payment to Book
Book Meeting
Based on Priority
Book Meeting Based
on Round Robin
Flexible Meeting
Reminders

*Uses static “Personal Room” Zoom links, not custom links per meeting

Landing Pages

ActiveDEMAND and HighLevel both have easy-to-use landing page builders that work on mobile, desktop, and can include some dynamic content.

Landing Page
Templates
Drag-and-Drop
Landing Page
Designer
Dynamic Landing
Page Content
Optimize For
Mobile
Implement Google
Analytics Tracking
on Landing Pages

Social Media

ActiveDEMAND supports scheduling and posting to social media while HighLevel does not. HighLevel does support integrating Facebook Messenger with the HighLevel Messenger, while ActiveDEMAND does not offer integration with FB Messenger.

Post to Twitter,
Facebook, LinkedIn
Schedule Social
Posts
Facebook Lead Ad
Integration
Facebook Business
Messenger Integration
Content Calendar

Integrations

Because HighLevel is focused on self-hosted funnels and uses its built-in CRM, it offers poor integration with platforms outside of the scope of those funnels. Users who need to hook into other popular CRMs, deploy tracking code to a business website, or integrate with other platforms will have better support with ActiveDEMAND than with GoHighLevel (GHL).

Built-in CRM
Native Connection
to Popular CRMs
Website HTML
Tracking Code
Facebook and
Google Ads
Zapier
Integromat
Popular eCommerce
Engines
AdRoll
Slack Integration
Zoom
Crisp and Olark
Live Chat
GoToWebinar/
GoToMeeting
Stripe

Reporting

HighLevel has good reporting on CRM/Sales activities but does not include many common marketing reports that you might want to use for reporting on marketing effectiveness. Marketing reports and dashboards that are available in HighLevel are typically not customizable. ActiveDEMAND’s dashboards are customizable per user and you can also create scheduled email reports to get KPI data in your client’s hands faster.

Create Custom
Marketing Dashboards
Schedule Email
Reports
Basic Email
Stats Reporting
Advanced Email
Reporting
Calculated
Metrics

Support

HighLevel offers a good number of videos showing a variety of individual features but lacks in-depth training videos. There are also very few written support articles (most are videos.)

Live Chat
Training Webinars
Support Articles
Training Videos

The Best HighLevel Alternative

HighLevel’s platform revolves around the concept of funnels and within that walled garden, it has the basic features that most customers would need. Outside of that walled garden, there are very few integrations or features to support what many clients will need. If you need to integrate with a variety of client CRM’s, advertising platforms, websites, and more, ActiveDEMAND is a better solution.

Note: this comparison was made with publicly available information online. Pricing, features, and capabilities may vary over time.

Book a live demo of ActiveDEMAND