HighLevel Pricing and Features vs ActiveDEMAND

HighLevel (sometimes referred to as GoHighLevel) and ActiveDEMAND are marketing automation platforms built to help marketing agencies succeed. HighLevel is a more recently developed platform with a focus on funnels, while ActiveDEMAND, a HighLevel alternative, is a more fully-featured platform with integrations outside of funnels to other client marketing assets and many different CRMs.

In many ways, HighLevel is a minimum viable product and many agencies run into blockers once they need anything outside of the basics.

HighLevel Pricing vs ActiveDEMAND

HighLevel’s pricing is very competitive, but you also need to add on a Twilio account and an email platform like Mailgun which will incur fees on their own.

There are very few user reviews of HighLevel on independent review sites like GetApp, Capterra, and G2. Most online video reviews of GoHighLevel look to be done by HighLevel affiliates.

Compare Marketing Automation Platforms

The value from a marketing automation platform is typically much more than the cost, but when a company is adopting new technology, affordable pricing helps make the choice easier.

Agency Features

ActiveDEMAND and GoHighLevel both offer features that make them great for marketing agencies. ActiveDEMAND has some more powerful asset cloning that makes it easier to market for franchises and multiple-location businesses.

Email Marketing

In order to send emails with HighLevel, you’ll need a separate paid MailGun subscription. Other than that, HighLevel and ActiveDEMAND’s basic email builders are very similar in basic functionality. As a HighLevel alternative, ActiveDEMAND has far more dynamic content options, A/B functionality built-in, and a few other nice-to-haves.

Automation

ActiveDEMAND and HighLevel have powerful automation capabilities. HighLevel uses a more linear builder that works great for simple workflows, but ActiveDEMAND’s builder scales much better for larger workflows. As well ActiveDEMAND has an integrated Funnel builder and Funnel Analytics system that is native to the automation system

ActiveDEMAND’s Funnel Builder

Forms

ActiveDEMAND and HighLevel both have easy-to-use form builders to build web forms. HighLevel forms are best used on HighLevel Landing pages and aren’t super easy to implement on WordPress or other websites. As a GoHighLevel alternative, ActiveDEMAND also has more options for dynamic form content. Dynamically hiding form fields can be done in HighLevel, but it’s a pain compared with the easy-to-use field logic in ActiveDEMAND.

Contacts and Tracking

HighLevel mainly focuses on self-hosted landing pages, forms, and automation that it calls funnels. It isn’t built for extensive tracking outside of these funnels such as on company websites.

Appointment Scheduling

ActiveDEMAND and HighLevel both have good appointment scheduling options. ActiveDEMAND has a few extra integrations available.

Landing Pages

ActiveDEMAND and HighLevel both have easy-to-use landing page builders that work on mobile, desktop, and can include some dynamic content.

Social Media

ActiveDEMAND supports scheduling and posting to social media while HighLevel does not. HighLevel does support integrating Facebook Messenger with the HighLevel Messenger, while ActiveDEMAND does not offer integration with FB Messenger.

Integrations

Users who need to hook into other popular CRMs, deploy tracking code to a business website, or integrate with other platforms will have better support with ActiveDEMAND than with GoHighLevel (GHL).

Reporting

HighLevel has good reporting on CRM/Sales activities but does not include many common marketing reports that you might want to use for reporting on marketing effectiveness. Marketing reports and dashboards that are available in HighLevel are typically not customizable. ActiveDEMAND’s dashboards are customizable per user and you can also create scheduled email reports to get KPI data in your client’s hands faster.

Support

HighLevel offers a good number of videos showing a variety of individual features but lacks in-depth training videos. There are also very few written support articles (most are videos.)

The Best GoHighLevel Alternative

HighLevel’s platform revolves around the concept of funnels and within that walled garden, it has the basic features that most customers would need. Outside of that walled garden, there are very few integrations or features to support what many clients will need. If you need to integrate with a variety of client CRM’s, advertising platforms, websites, and more, ActiveDEMAND is a better solution.

Note: this comparison was made with publicly available information online. Pricing, features, and capabilities may vary over time.