Hatchbuck Alternative

Hatchbuck Pricing and Features vs ActiveDEMAND

Hatchbuck is a combination CRM/marketing automation platform focused on helping small B2Bs. ActiveDEMAND is a marketing automation platform focused on helping marketing agencies, SaaS companies, and B2Bs.

ActiveDEMAND vs Hatchbuck Pricing

For the pricing comparison, we chose Hatchbuck’s Small Biz package. It offers fewer contacts than ActiveDEMAND and it has a cap on users, but is slightly cheaper. ActiveDEMAND and Hatchbuck have very similarly high ratings on 3rd party review sites.

First Year Price $1,788 (5,000 Contacts)

No limit on users

$948+$199 onboarding (3,000 contacts)

3 users

Contract Terms Monthly or Yearly Monthly or Semi Annually
Reviews G2 Crowd:4.5/5
GetApp: 4.38/5
Capterra: 4.5/5
G2 Crowd: 4.6/5
GetApp: 4.4/5
Capterra: 4.5/5

Agency Features

ActiveDEMAND and Hatchbuck both offer programs specific to marketing agencies. Both companies offer an agency portal that enable you to jump between clients and both enable cross-account copying of emails. For larger clients or more critical campaigns, ActiveDEMAND has content moderation built-in so users can easily QC work based on an approvals system before they’re published live.

Multi-Client Management
White Label
Content Moderation
Free Agency Portal
Special pricing, but not free
Cross Account Marketing


Hatchbuck relies almost solely on Zapier for any integration with other platforms. Zapier is pay per integration and will cost extra.

Note: the list would be too long to show all integrations, so we’ve chosen some common integration options below.

Native Integration with CRMs like:

Salesforce, Pipedrive, PipelineDeals, Nimble, NoCRM, Microsoft Dynamics, and more

Other Popular CRM’s
HTML Tracking Code
WordPress Plugin
Uses iFrame forms
Integrate via Google Tag Manager
Not documented in Support
Facebook, Google, Twitter
Not Native

Marketing Automation Features

Hatchbuck aims to provide a simpler experience and does not have many of the more advanced features available in modern marketing automation platforms.

Hatchbuck Alternative
Email Drip & Newsletters
Landing Pages
Marketing Dashboard & Reports
Sophisticated Dynamic Website Content
Built-In Call Tracking
Sophisticated Trigger Popups
Built-In Appointment Scheduling
Not native
Lead Scoring

Are you looking for a Better Hatchbuck Alternative?

ActiveDEMAND and Hatchbuck are both great choices for marketing automation. Hatchbuck offers a more stripped-down CRM+marketing automation experience that some agencies and companies will quickly outgrow, while ActiveDEMAND offers more built-in marketing automation features and integrates with many powerful CRM platforms.

Note: this comparison was made with publicly available information online. Pricing, features, and capabilities may vary over time.