"We've been able to position our product line better by creating webinars, resource documents, blog postings. This has helped to convey to our customers that we really are knowledgeable and experienced."
Kelly Hicks, Information Technology Manager, DTE
"ActiveDEMAND allows us to deliver very specific marketing messages to our customers and easily measure their response. This enables us to tailor our messaging based on real data. All of this without breaking stride in delivering serve to our customers."