ActiveDEMAND for channel marketers is an integrated marketing platform with built in templates that enable you to create multiple online assets that work together in a cohesive campaign to deliver results.
ActiveDEMAND includes email & landing pages that automatically inherit the brand you set-up for your partners. Quickly & easily create professional looking online assets.
ActiveDEMAND’s email marketing capabilities help you deliver marketing communication initiatives for your partners. Easily segment lists and create personalized messages for maximum results.
Landing pages are key to online campaign conversions. Drive new contacts and leads for your partners with built-in landing pages. Easily drop-in forms and customize them to collect the exact information your partners needs.
Online Form Capture
ActiveDEMAND includes a powerful online form builder. Generate forms, host them on third party sites and capture information. Customize auto-responders and follow-up emails too.
ActiveDEMAND for channel marketing helps create a strategic relationship with your partners. ActiveDEMAND integrates seamlessly and easily into partner websites to collect contacts activity and history which is used to turn website visitors into sales ready leads.
With ActiveDEMAND, you can easily add a call tracking number to any online or offline campaign. Measure the true performance of a campaign and report it to your partners. Learn more
Set-up nurture campaigns and let ActiveDEMAND automatically market to your partner’s contacts based on their interests. It’s all done with an easy drag-and-drop interface.
For your partners with longer sales cycles or more complex sales, the built-in ActiveDEMAND lead scoring enables you to define what constitutes a lead. Leads are then automatically delivered to your partner with your branding.
Deliver Sales-Ready Leads
Do more than just deliver a monthly report to your partners. Keep you and your brand in front of them all month long. ActiveDEMAND sends out lead notifications in real-time with your name on them.
Once you start using ActiveDEMAND to help manage your partner’s marketing initiatives, your partners won’t think of looking for another supplier. ActiveDEMAND ensures you stand out from the competition.
Prove Your Results
ActiveDEMAND makes marketing agencies look good. The automatic capture of campaign performance metrics enables you to demonstrate to your partners the impact you have on their business.
Partner Level Reporting
Preparing monthly partner reports are time consuming. Not with ActiveDEMAND. Use drag-and-drop widgets to create report templates once and use them on a regular basis.
ActiveDEMAND is an integrated marketing platform which means it is able to track and monitor contacts. When partner contacts become sales ready, leads are automatically sent to partners on your behalf.
Full Funnel Engagement
Vendors that help partners with customer retention will appreciate ActiveDEMAND’s ability to market to existing customers. Keep your partner’s brand top-of-mind throughout the buying journey.
ActiveDEMAND is a scalable solution. Both small and large channel marketers appreciate the flexibility of ActiveDEMAND to accommodate each of their partners and easily scale as business grows.
Optimized Cross-Channel Execution
If you’re managing multiple applications today to execute campaigns, you’ll appreciate ActiveDEMAND for its ability to create, manage and execute campaigns using multiple channels. Do away with multiple applications and use the ActiveDEMAND integrated marketing platform.
Designed to Grow With You
With ActiveDEMAND channel marketing you automatically get access to all features of the integrated marketing platform. Don’t be fooled by ActiveDEMAND’s ease of use. More sophisticated agencies will appreciate many of the advanced features including AB split testing, custom responsive landing page builder, advanced work flows and more.
Most other marketing automation platforms will charge you a premium if you require training to get up and running. Not ActiveDEMAND. When you register for an ActiveDEMAND channel marketing subscription all the training and support you need is included.
Our support portal is chock-full of helpful knowledgeable articles and videos. – 24/7/365
Support via Email
If you’re preferred choice of communication is email, we’re here for you. Our support and training department is always willing to help.
Sometimes speaking directly with a training specialist is the most effective way to get something done. We get it. Our phone lines are open.
Web Session Support
For more advanced training, free online web sessions are available where we’ll step you through what you need to know.
No longer do marketers need to struggle with the question of what day and time to execute an email campaign. ActiveDEMAND Predictive Send takes the guesswork out of email delivery times and automatically optimizes the process for the best results. What’s more, Predictive Send increases the open rate, click-through rate and conversion rate.
Optimize your email campaigns using ActiveDEMAND A/B testing features. With A/B testing you'll test different versions of your email campaign. It may be as something as simple as a subject line, an image, body copy or something else. Create multiple versions and let ActiveDEMAND tell you which one performs the best.
ActiveDEMAND Advanced Campaign Goals allows you to set goals that fit you. Track whether your marketing campaigns are succeeding in attracting prospects and generating leads. Marketing objectives define what you want to accomplish through your marketing activities. ActiveDEMAND makes setting and measuring goals simple.
ActiveDEMAND’s Visitor Timeline provides cross-channel marketing attribution across display, social, paid search, phone calls, email and more. The ability to see a visitor's entire path through your website, social posts and phone calls brings a whole new level of visibility into marketing analytics.
Automated Calling, despite all of its negative connotations, is an effective way to communicate when done right and that is where ActiveDEMAND comes in. With automated calling you can communicate the right message to the right person at the right time.
DNI, also known as Dynamic Number Insertion, is the best way to track a websites ability to generate lead quality phone calls. ActiveDEMAND takes the guesswork out of knowing how many phone numbers you need to include in your DNI pool. Using proprietary algorithms, ActiveDEMAND will determine the optimal amount of call tracking numbers. Don’t overspend on numbers you don’t need.
CallForensics™ takes the already robust ActiveDEMAND Call Tracking platform to the next level. Unlike other call tracking solutions that just count calls, ActiveDEMAND CallForensics™ analyzes conversations that happen on the call. The enhanced call tracking conversation analysis capabilities automate the process of categorizing and scoring calls based on the purpose of the call, what was discussed during the call, and what products and next steps were discussed during the call.
ActiveDEMAND behavioral segmentation helps allows you to better target your prospects with the right contextual message. With behavioral segmentation you’ll see a lift in conversions which means you’re getting more from your existing traffic. Behavior based segmentation has never been easier!
Consistency in your marketing communications whether it be email campaigns, landing pages, webinar, social media posts, or others mediums, is key to building a strong brand. ActiveDEMAND’s brand manager makes it easy.
While the process of recording and listening to recorded incoming telephone calls is not new, with ActiveDEMAND Call Tracking, recording incoming phone calls doesn’t get any easier. Simply check the “record incoming calls” and you’re all set. In an instant you are set up to record calls – improving you communication with clients and staff.
With ActiveDEMAND Call Tracking you will see exactly what incoming calls are occurring as a result of your marketing campaigns. Track calls from any campaign; PPC, SEO, social media, display, ad media and even offline advertising. ActiveDEMAND makes it easy set-up a tracked number for any campaign.
With call tracking analytics, agencies can white label client reports that provide call tracking details including leads generated from a specific campaign, calls broken down by region, department, and sales person as well as full attribution reporting. ActiveDEMAND shows you exactly what is working and where to improve.
While it’s still considered the most popular analytics tool, Google Analytics does not automatically collect and analyze telephone calls associated with a specific marketing campaign. To evaluate the effectiveness of a marketing initiative, it’s vital to encompass call tracking information... that's where ActiveDEMAND comes in to play. With ActiveDEMAND call tracking when a number associated with a marketing campaign is dialed the data is automatically recorded in Google Analytics.
Get customer behavior insights beyond simple clicks with campaign and keyword level call tracking. Get the advantage on competitors by attributing inbound calls back to specific keywords, Pay-Per-Click ads, and web pages to their marketing source.
Online campaigns can be complicated with extensive workflows. Building these complex campaigns can eat up large amounts of time. Streamline your workflow with ActiveDEMAND campaign templates that will automatically update to the brand and personalize to each new campaign.
ActiveDEMAND’s integration with Clearbit Enrichment allows you to update any ActiveDEMAND email contact with over 85 additional actionable data points. ActiveDEMAND’s real-time segmentation and dynamic personalization features fueled by Clearbit data intelligence is a powerful marketing combination.
ActiveDEMAND Click-to-Call is simple to add to any website. The click-to-call capability enables web visitors to simply enter their phone number and click a button to connect with a live person. There is no waiting for a call-back so leads stay fresh.
Marketers produce and publish a lot of content. Making mistakes can negatively impact the brand, erodes trust, and could have a negative impact on the business, so process is imperative to success. ActiveDEMAND Corporate Marketer and Agency Partner packages have built in content moderation and approval processes.
ActiveDEMAND allows you to drive the right content to the right person based on context. Contextual Personalization drives higher time on site, reduces bounce rates, and lifts conversions. Behaviour based segmentation has never been easier!