Why Did You Originally Select ActiveDEMAD?
Universal Creative Solutions tried a lot of different platforms like Hubspot, Salesforce, Pardot, BPM. They wanted something flexible enough to work for SMBs and enterprise clients while providing value for the pricing. Most other platforms were too expensive for SMB clients or not feature-rich enough for their larger enterprise clients.
What Does Your Setup Look Like Right Now?
Generally, Universal Creative Solutions prefers to do CRM integration along with marketing automation. They have seen the importance of marketing supporting throughout the entire sales process and beyond for customer retention. That way, they can track results and influence along the entire pipeline, even beyond the sale. Additionally, social media scheduled posting is a great time saver. They integrate client websites, pop-ups and utilize landing pages to improve results. Primarily client websites are established in Webflow, and ActiveDEMAND integrates with it fine.
For one client, US Window & Door, ActiveDEMAND is a crucial component to helping understand what marketing is driving leads and sales. It integrates with their Webflow website CMS and other related marketing platforms so that everything is interconnected, enabling the most precise marketing insights.
Better Attribution to Drive Marketing ROI Insights.
ActiveDEMAND provides a comprehensive toolset. When asked what features Universal Creative Solutions’ clients considered the most important, they summed it up as:
“Call tracking for small businesses is super key. Almost all of our small businesses clients get calls from a wide variety of online organic and ad platforms. If you don’t know where the calls are coming from, you’re missing the vast majority of your data.”
It is essential to see the entire customer journey via multitouch analysis, which ActiveDEMAND data supports by tracking visits, form fills, phone calls, CRM activities: all common digital touchpoints can be tracked, centralized, and analyzed for insights. With integration with CRMs like Salesforce, the ability to track how leads go through the pipeline allows Universal Creative Solutions to market to them appropriately and help push them through to sale. ActiveDemand “goes beyond the lead” and gets into helping sales and post-sales processes.
Universal Creative Solutions continues,
“Especially for small businesses, being able to get revenue reporting for marketing is a game-changer. You have to be tracking your Marketing ROI. Better tracking means more accurate and rapid decision making, allowing you to gain a competitive edge in the market as well as better results.”
How Has It Been Working With ActiveDEMAND?
“Customer service is excellent. Previously, while fixing the implementation of a much more expensive platform, the system was inherently complicated, and customer service just kept pushing for the client to pay for their professional services rather than helping solve basic issues. In comparison, ActiveDEMAND has been straightforward to use, and Universal Creative Solutions has even trained new marketing team members on how to use and deploy it with ease via ActiveDemand customer support.”
Universal Creative Solutions enjoys having the ability to work with the support team and get responses quickly. The variety of support offered: like calling, chatting, or email is super helpful.
So how did the new focus on buyer’s journey attribution and multitouch analysis work for Universal Creative Solutions and their clients?
“On average, we see clients doubling sales within a couple of years because of the ease of tracking, understanding what works, and rapidly adjusting towards a channel mix model with greater ROI. Getting great results is possible if you attribute marketing results, and ActiveDemand is a necessary partner for your success.”