Case Study: Connor


Connor is an HR Consultancy based in the UK. They help organizations with recruitment and search, people development, organizational change, HR services, and outplacement and career transition.


Connor had Salesforce as their CRM, but needed marketing automation to better capture leads, get a better insight into lead behavior and automate common marketing tasks. Connor’s website CMS (Content Management System) was Umbraco, so the solution needed to integrate well with it.


Connor evaluated Pardot, Hubspot, and ActiveDEMAND, and chose to go with ActiveDEMAND due to the excellent Salesforce integration and affordable price. Jon Oxtoby, Content Specialist at Connor, “We were a bit worried because our website was in Umbraco and that’s not as common as some of the other CMS’s out there, but it’s been brilliant. Our developer got the ActiveDEMAND tracking code in and everything has been super easy to implement on the site.” Since selecting ActiveDEMAND, Connor has:

  • Deployed ActiveDEMAND tracking code in Umbraco
  • Set up workflows that update Salesforce automatically with insights on what leads are up to.
  • Deployed ActiveDEMAND web forms that integrate with Salesforce
  • Sent email newsletter campaigns
  • Setup website popups

Connor is looking forward to deploying dynamic tracked phone numbers, dynamic content, and gated files soon. Jon continues, “The platform’s got great functionality and that’s important to get things done, but that’s only half the story. I’ve been really pleased with how ActiveDEMAND runs its support, the chat is super quick, I can book support appointments, ActiveDEMAND helps me get stuff done quicker.” Listen to our Podcast episode with Connor here.

About Connor

Connor are the people and change experts. We are passionate, pragmatic, flexible, and agile. We love working with organizations to improve their performance through their people. We are small enough to provide the personal touch essential to success, yet also have a 25-year track record that gives us the experience to handle large, difficult projects. Connor’s network of experts can support you on a local, national and international basis.

About ActiveDEMAND

ActiveDEMAND is an integrated marketing platform built for businesses to help them easily create, execute, and track the marketing engagement of their campaigns. Providing powerful features such as webinar integration, advanced appointment scheduling, and personalization tools, it is built and priced for businesses to effectively market and grow their business. See what ActiveDEMAND can do for your company. Start Your Free Trial today.