Edmonton Gracie Barra School Uses Online Marketing to Improve Advertising Results


  • Radio, Yellow Page, and outdoor advertising prove ineffective
  • Integrated online marketing strategy and saw instant results
  • Website visits increased 835% within two months
  • Student enrollment climbed

The Customer: Legends Training Centre

Since 2009, Legends Training Centre has been operating a state-of-the-art facility that offers a variety of fitness programs including Gracie Barra Jiu-Jitsu, Boxing, Kickboxing, Grappling, and Mixed Martial Arts. They have highly qualified instructors that engage with students as early as 4 years old.

The Problem: Current advertising is not working

Like many martial arts schools, Kevin McGillivray of Legends Training Centre knew he needed to advertise in order to get students coming through his doors. The problem is that many traditional advertising campaigns are expensive and they didn’t deliver the results. Kevin tried radio advertising and street signage of which neither brought in any business.

The Challenge: More students needed

Kevin was in need of a marketing program that would bring in new students as well as retain existing members. He had an aggressive goal of tripling his student enrollment over the next 12 months. Kevin’s school, Legends Training Centre, was known as primarily a Mixed Martial Arts school and Kevin wanted to change this perception to attract more women, children, and families. Legends Training Centre secured the local rights to the Gracie Barra program and aimed to leverage the program within the city and surrounding areas. Kevin and his staff were able to develop a good following on their Facebook page and that helped bring in students. Could more online marketing be the key?

The Solution: Automated online marketing program

A fellow Martial Arts small business owner was having success with online marketing technology and referred Kevin ActiveDEMAND. The use of marketing automation meant very little time was required to maintain marketing campaigns and there were pre-built marketing campaigns specifically for the martial arts industry. The net result was high-quality marketing communications, fast prospective student communication response times, and very targeted messaging to my current and prospective clients.

The Results: Increased student enrollment

Student enrollment is growing as a result of the “attract, convert and retain” marketing automation strategy implemented by JumpDEMAND. Legends Training Centre is now found in top search results for keywords including BJJ, jiu-jitsu, Gracie Barra, martial arts, and more. This increased exposure has boosted monthly web visits by 835% which in turn has increased the number of downloaded coupons from the Legends Training Centre website. People are walking through the door to check out the school and redeem coupons. They are leaving with a membership.

About Legends Training Centre

Since 2009, Legends Training Centre has been providing people who are passionate about personal improvement, with Edmonton’s premier Gracie Barra Brazilian Jiu-Jitsu programs. Top-notch facilities with a depth of experience and knowledge in Gracie Barra BJJ, West Edmonton’s best choice for personal growth. Legends Training Centre is an Alberta-based company that has been providing Edmonton families with a safe, family-friendly environment to train and improve. Legends Training Centre: Helping you reach your mental and physical best.