Split Testing

Split Testing

Split Testing

Easily create multiple versions of an email and test. Change layout, button colors, call-to-actions, subject lines and more.

Split Testing

Split Testing

Define your test parameters. Declare a winner based on opens, clicks or goals your create.

ActiveDEMAND helps maximize your campaign results with awesome testing capabilities

Optimize your email campaigns using ActiveDEMAND split testing features. With split testing you’ll test different versions of your email campaign. It may be as something as simple as a subject line, an image, body copy or something else. Create multiple versions and let ActiveDEMAND tell you which one performs the best.

ActiveDEMAND does the heavy lifting

ActiveDEMAND makes it easy to refine the performance of your email marketing campaigns. You set the parameters and ActiveDEMAND does the work. Interested in clicks? No problem. ActiveDEMAND will test your emails and declare a winner.

Endless possibilities

With ActiveDEMAND’s split testing capabilities, what you test is up to you. You’re not limited to just two versions, rather you can create several. Common elements to test include subject lines, call-to-actions, button placement and color, body copy, layout, product offers, promotions and more.

Don’t assume… test

No matter how much you think you know what your audience wants, you’ll never be as right as your actual audience. Campaign response is driven by the audience. Split testing is the perfect way to get your audience to tell you what works. Sample 10% of your list, let ActiveDEMAND tally the response and target the remainder with the best message.

Split testing has a significant impact on results. Depending on how many email campaigns you execute in a given time period, split testing to optimize your message can have compounding effects. Whether you’re generating sales ready leads, closing sales, soliciting sign-ups or some other call-to-action, a poor campaign wastes effort.

In addition to split testing, ActiveDEMAND provide a powerful set of email marketing tools for digital marketing agencies, small businesses and marketers alike. With email templates, responsive design, optimized deliverabilty, attribution reporting and more, ActiveDEMAND provides everything you need to be a successful online marketer.

What others are saying about ActiveDEMAND

5-star   Reviews by TrustRadius

"We've been able to position our product line better by creating webinars, resource documents, blog postings. This has helped to convey to our customers that we really are knowledgeable and experienced."

Kelly H., Information Technology Manager at DTE

5-star   Reviews by G2 Crowd

"Active Demand allows us to deliver very specific marketing messages to our customers and easily measure their response. This enables us to tailor our messaging based on real data. All of this without breaking stride in delivering serve to our customers."

Ryan P., Administrator at WRA