Product managers can keep tabs on the marketing of their products through the ActiveDEMAND platform wherein when salespeople make an outgoing call, the ActiveDEMAND protocol “listens” for keywords and creates alerts. Product managers can then gauge how salespeople are engaging with their product.
With ActiveDEMAND’s Softphone, employees that work remotely or travel a lot can easily make outgoing calls while maintaining that vital “unified image.” Calls can appear to be made from a corporate office, even if the salesperson is in a hotel room or other remote location.
Designed for sales managers, product managers, business owners and organizations that invest resources into generating leads, the ActiveDEMAND Softphone capability can be offered by digital marketing agencies to their clients as an added value proposition. In this way, best-in-class agencies don’t just deliver leads, they help their clients turn the leads into sales.
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