Roobrik Integration

ActiveDEMAND and Roobrik make a great team.

The Roobrik Engagement Platform combines decision science, user-friendly technology and a heavy dose of compassion to quickly match care needs with senior care options.

Drive marketing qualified leads with Roobrik Integration

ActiveDEMAND offers native integration with Roobrik Engagement Platform. Roobrik is an online decision tool that helps caregivers and families considering senior care, navigate complex and often confusing choices. Practically speaking, it’s a far better self-serve option for many families out there to better understand care needs and what options fit best.

Senior Living Marketing

Combining Roobrik with ActiveDEMAND enables senior care marketing professionals to tailor more personalized messaging to prospects, get more comprehensive data on user journeys, correctly attribute move-ins to the marketing channel that helped, and perform more effective marketing.

Marketing for Multiple Communities

Senior care marketing groups that market for multiple communities will appreciate how easy ActiveDEMAND makes it to market across them all: applying appropriate branding for each community but enabling campaign templating and re-use. And because ActiveDEMAND integrates with Roobrik, community preferences indicated in Roobrik can be used to guide the user to the correct local community.

Closing the User Journey Loop with CRM

When you combine ActiveDEMAND, Roobrik, and a CRM, you’re able to fully visualize the buyer journey and make it immediately actionable for marketing, sales, and senior leadership. Roobrik provides opt-in conversion details to pass from marketing to sales, while ActiveDEMAND adds the details: how the user got to the website, what pages they browsed, and many more user signals. The CRM helps track the buyer’s journey through sales as well as providing feedback to marketing on how leads are converting.

Defining Behavioral Segments Is Easy with Rich Data

With ActiveDEMAND segment builder and powerful query engine you can quickly define behavioral segments, adapt the segments, and reuse your work.

What others are saying about ActiveDEMAND

5-star   Reviews by G2 Crowd

"We have been searching for a platform that is multi-use, a jack of all trades, and we have found it within ActiveDEMAND."

Sarah G., Project Coordinator at ClearMotive Marketing Group

5-star   Reviews by G2 Crowd

"ActiveDEMAND templates are awesome. I like that I can configure different base brands and then apply the brand to my email campaigns, landing pages, autoresponders, etc. The branding helps keep things consistent and looking great. The call tracking feature is also very good. I am able to get more insight into what marketing campaigns are generating phone calls versus those that are not. The reporting is very robust so I can see how my efforts are impacting the bottom line."

Jennifer 0., VP of Sales & Marketing at WRA

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