The Dynamic Content Blocks is responsive which means what is displayed is dependent on the user.
ActiveDEMAND Dynamic Content Blocks
Dynamic Content Blocks can be created just like other website elements which means they are easy to build, easy to edit.
Improve your Conversion Rate Optimization using Real Time Behavioral Retargeting Software
As marketers know, clear call-to-actions are an important ingredient of any website. ActiveDEMAND’s Real Time Behavioral Retargeting software can automatically adapt the web visitor experience. Unlike static websites and static advertising that assume the prospect is in the same spot in the buyer journey, ActiveDEMAND enables the marketer to personalize and adapt the marketing assets and online ads based on individuals behaviors and actions. When you use ActiveDEMAND real-time behavioral re targeting you’ll see a lift in conversions which means you’re getting more from your existing traffic.
Assets built with ActiveDEMAND’s Personalization Engine ensure every website visitor is served the right content at the right time to ensure, not only call-to-actions, but all web content is dynamically personalized. Personalization gets a person’s attention and that’s good for conversions.
You Are In Control
As marketers it can become frustrating making alterations to websites. Having to consult the IT department for simple changes is a waste of your time and theirs. With ActiveDEMAND you have complete control over all your Dynamic Website Content so you can make changes quickly.
Target Multiple Web Visitor Profiles Automatically
ActiveDEMAND enables marketers to test different Dynamic Content to maximize the conversion. Simply create the different Dynamic Content Block versions and ActiveDEMAND takes care of the rest. We’ll tell you which one is the winner.
Audience Automation for Re-targeting Advertising
How many times have you seen poorly executed ad re-targeting? Trying to get you to try, even though you already purchased? Trying to get you to buy, even though you have stopped caring? Take control of your ads with ActiveDEMAND audience automation. With ActiveDEMAND you can adapt the ad audience to the buyer signals and state changes in the buyer journey!
Customer Match Audiences
Automate the process of pushing your custom audience to Google for retargetting. No more uploading CSV files!!
Stop advertisng to people who purchased. Drive stage based messaging automatically!
Your Landing Pages will Come Alive with Dynamic Web Content!
You can have your landing pages and website adapt dynamically to keywords searched before the ad click, the ad group, visit type, geo ip location of the visitor … anything that ActiveDEMAND has collected on the prospect historically! Each visitor can have a customized experience! In the example below, the landing pages are dynamically adjusting to what the visitor has searched before the ad click.
With ActiveDEMAND Dynamic Content you can simply skip the download form for those visitors already in your marketing database. No need to collect information twice which makes for a better user experience. With ActiveDEMAND, marketers have complete control over the Dynamic Content style and layout. Choose a template from a library or create your own using ActiveDEMAND’s drag-and-drop interface.
Are you running pay per click campaigns? Are you looking to drive conversions, improve your ad quality score, and reduce your spend? Clearly focused Landing Pages typically require trade-offs. You either ‘go deep’ with one buyer profile, or keep your message generic and reduce your conversion rates. With ActiveDEMAND dynamic website content you can:
Customize landing page content based on ad keyword search
Use GEO-IP location data to dynamically change the location specific messaging
Target competitor keywords, adapt the landing pages to focus the compete strategy on the landing page
What others are saying about ActiveDEMAND
"My customers leads have been amazing!"
Master Chris, Owner, Absolute Taekwondo
"With ActiveDEMAND, everything is in one spot and integrated. We can easily see what marketing campaigns are working and what needs to be adjusted."